The Guru Guide^TM to Entrepreneurship: A Concise Guide to the Best Ideas from the World's Top Entrepreneurs

by Joseph H. Boyett; Jimmie T. Boyett

• ISBN13: 9780471390848
• ISBN10: 0471390844
• Format: Paperback
• Copyright: 2000-11-01
• Publisher: Wiley

Summary

What qualities does it take to be a successful entrepreneur?Are some business ideas better than others, and how can I pick the one that's right for me?How do I obtain financing to start a business? How do I write a successful business plan?What is the secret to finding and keeping customers?How do I find, hire, motivate, and retain great employees?For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet: Paul Allen, cofounder, Microsoft Corporation J. Walter Anderson, cofounder, White Castle Mary Kay Ash, founder, Mary Kay Cosmetics Jeff Bezos, founder, Amazon.com Richard Branson, founder, the Virgin Group Charles Brewer, founder, Mindspring.com Warren Buffett, owner, Berkshire Hathaway Ben Cohen, cofounder, Ben & Jerry's Ice Cream Michael Dell, founder, Dell Computers Debbi Fields, founder, Mrs. Fields Cookies, Inc. Bill Gates, cofounder, Microsoft Corporation Earl Graves, founder, Black Enterprise Steve Jobs, cofounder, Apple Computer, Inc. Herb Kelleher, founder, Southwest Airlines Phil Knight, cofounder, Nike Corporation Ray Kroc, founder, McDonald's Corporation Edwin Land, founder, Polaroid Corporation Charles Lazarus, founder, Toys "R" Us Bill Lear, founder, Lear Jet Corporation Tom Monaghan, founder, Domino's Pizza Akio Morita, cofounder, Sony Corporation Fred Smith, founder, Federal Express Thomas Stemberg, cofounder, Staples, Inc. Dave Thomas, founder, Wendy's International, Inc. Jay Van Andel, cofounder, Amway Corporation Sam Walton, founder, Wal-Mart Stores, Inc.

Author Biography

JOSEPH H. BOYETT ([e-mail]) is cofounder of Boyett & Associates (www.jboyett.com), a consulting and research firm specializing in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of ten books, including Workplace 2000, Beyond Workplace 2000, and The Guru Guide™ (Wiley).

Table of Contents

Introduction	ix
Should You Do It?	1	(35)
The Perfect Idea	36	(45)
Money Matters	81	(50)
Getting Customers	131	(42)
Keeping Customers	173	(34)
Managing People	207	(34)
Appendix The Gurus	241	(74)
Notes	315	(16)
Select Bibliography	331	(26)
Index	357