Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Revised and Updated

by Robert A. Lutz ( ; )

• ISBN13: 9780471470984
• ISBN10: 0471470988
• Edition: 2nd
• Format: eBook
• Copyright: 2003-11-01
• Publisher: WILEY

Summary

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."-Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.

Author Biography

Robert A. Lutz is General Motors's Vice Chairman of Product Development and Chairman of GM North America. He is highly regarded for his genius in product development, most notably for his 1989 concept car, the Viper, and he is renowned for leading Chrysler to its second renaissance in the 1990s

Table of Contents

Introduction.

Foreword by Bob Eaton.

Acknowledgments.

Prologue.

PART I: THE STORY OF CHRYSLER’S SECOND TURNAROUND.

Déjà Vu All Over Again.

The Patient Heals Himself: Bringing Platform Teams to Chrysler.

“We Just Did It”: The Story of the Viper.

PART II: LUTZ’S IMMUTABLE LAWS OF BUSINESS.

LAW 1 The Customer Isn’t Always Right.

LAW 2 The Primary Purpose of Business Is Not to Make Money.

LAW 3 When Everybody Else Is Doing It, Don’t!

LAW 4 Too Much Quality Can Ruin You.

LAW 5 Financial Controls Are Bad!

LAW 6 Disruptive People Are an Asset.

LAW 7 Teamwork Isn’t Always Good.

PART III: LUTZ’S COROLLARIES, OR “THE REST OF THE STORY!”.

It’s Okay to Be Anal Sometimes.

A Little Fear, in Reality, Ain’t All That Bad.

Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common.

Some Squeaky Wheels Don’t Get the Grease, or Pros and Cons of Being a Change Agent.

Epilogue.

Index.