The Handbook of Communication and Corporate Reputation

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  • Format: Hardcover
  • Copyright: 2013-06-10
  • Publisher: Wiley-Blackwell
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Definitive research collection for a fast-growing field State-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Features contributions by key international scholars Applies new theoretical frameworks to corporate reputation

Author Biography

Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University’s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association’s (ICA) Public Relations division.  He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.

Table of Contents

Notes on Contributors


1. Corporate Reputation and the Multiple Disciplinary Perspectives of Communication
Craig E. Carroll

SECTION 1: Communication Disciplines of Reputation

2. Corporate Reputation and the Discipline of Public Opinion
Cees B.M. van Riel

3. Corporate Reputation and the Discipline of Interpersonal Communication
Sherry Holladay

4. Corporate Reputation and the Discipline of Organizational Communication
Robyn Remke

5. Corporate Reputation and the Discipline of Advertising
Nora Rifon, Karen Smreker and Sookyong Kim

6. Corporate Reputation and the Discipline of Corporate Communication
Peggy Simcic Brønn

7. Corporate Reputation and the Discipline of Public Relations
Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot

8. Corporate Reputation and the Discipline of Management Communication
James O'Rourke, IV

9. Corporate Reputation and the Discipline of Communication Management
Anne Gregory

10. Corporate Reputation and the Discipline of Integrated Marketing Communications
Clarke Caywood

11. Corporate Reputation and the Discipline of Marketing Communication
Richard Varey

12. Corporate Reputation and the Disciplines of Journalism and Mass Communication
Craig E. Carroll

13. Corporate Reputation and the Discipline of Visual Communication
Susan Westcott Alessandri

14. Corporate Reputation and the Discipline of Corporate Communication Law
Karla Gower

15. Corporate Reputation and the Discipline of Cross-Cultural Communication
Kevin Abraham

SECTION 2: Theoretical Perspectives 

16. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them
Matt Ragas

17. Complexity Theory and the Dynamics of Reputation  
Priscilla Murphy and Dawn R. Gilpin

18. Communicatively Constituted Reputation and Reputation Management
Stefania Romenti and Laura Illia

19. A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory
Jeong-Nam Kim, Flora Hung, Sung Un Yang and James E. Grunig

20. Image Repair Theory and Corporate Reputation
William Benoit

21. The Institutionalization of Corporate Reputation
John Lammers and Kristen Guth

22. Experiencing the Reputational Synergy of Success and Failure through Organizational Learning
Tim Sellnow, Shari Veil and Kathryn Anthony

23. Relating Rhetoric and Reputation 
Øyvind Ihlen

24. Situational Theory of Crisis:  Situational Crisis Communication and Corporate Reputation
W. Timothy Coombs

25. Corporate Reputation and the Theory of Social Capital
Vilma Luoma-aho

SECTION 3: Attributes of Reputation 

26. Corporate Attributes and Associations
Sabine Einwiller

27. What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication
Juan Meng and Bruce K. Berger

28. Corporate Reputation and Workplace Environment 
Hua Jiang

29. Corporate Reputation and the Practice of Corporate Governance
Justin Pettigrew and Bryan Reber

30. Buying and Selling Friends: Valuating Products and Services in Corporate Reputation
Pan Ji and Paul S Lieber

31. Corporate Social Responsibility, Reputation and Moral Communication: a Constructivist View as Alternative to Functionalist, Political and Culturalist Perspectives
Friederike Schultz

32. Reputation or Financial Performance: Which Comes First? 
Alexander Laskin

33. Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management
Robert Heath

34. Message Design for Managing Corporate Reputations: Form Following Function
Peter Smudde and Jeffrey Courtright

SECTION 4: Contexts of Reputation
35. Contrabrand: Activism and the Leveraging of Corporate Reputation
Jarol Manheim and Alex D. Holt

36. Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications
Juan-Carlos Molleda and Rajul Jain

37. Corporate Branding and Corporate Reputation
Esben Karmark

38. Corporate Reputation and Corporate Speech
Robert Kerr

39. Corporate Reputation Management and Issues of Diversity
Damion Waymer and Sarah VanSlette

40. Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique
Rahul Mitra, Mohan Dutta and Robert J. Green

41. The Power of Social Media and its Influence on Corporate Reputation
Tina McCorkindale and Marcia W. DiStaso

42. The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice
Theodore E. Zorn and Magda Pieczka

43. Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations
Jennifer Bartlett, Josef Pallas and Magnus Frostenson

44. Hidden Organizations and Corporate Reputation
Craig R. Scott

SECTION 5: Communication Research and Evaluation 

45. Corporate Reputation Measurement and Evaluation
Don Stacks, Melissa D. Dodd and Linjuan Rita Men

46. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation
Yungwook Kim and Jungeun Yang

47. The Future of Communication Research in Corporate Reputation Studies
Craig E. Carroll

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