Handbook of Consumer Psychology

by Haugtvedt, Curtis P.; Herr, Paul M.; Kardes, Frank R.

• ISBN13: 9780805856033
• ISBN10: 080585603X
• Format: Hardcover
• Copyright: 2008-02-08
• Publisher: Routledge

Summary

This new handbook, sponsored by the Society for Consumer Psychology, contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behavior. Top scholars who have contributed to this handbook outline what they see as the major challenges and future research that is needed in their fields. The handbook is divided into the following sections: Introduction: History of Consumer Psychology Consumer Informational Processing Motivation, Affect and Consumer Decisions Persuasion, Attitudes and Social Influence Behavioral Decision Research Products, Preferences, Places and People Consumer Well Being Advances in Research Methods This Handbook will be an excellent interface among many disciplines (e.g. Marketing, Psychology, Advertising, and Consumer Behavior) and willhelp students and researchers understand the psychological processes underlying consumer behavior.

Table of Contents

Introduction

History of Consumer Psychology

Consumer Information Processing

Knowledge Accessibility in Cognition and Behavior

Implications for Consumer Information Processing

Consumer Memory, Fluency, and Familiarity

Consumer Learning and Expertise

Categorization Theory and Research in Consumer Psychology

Category Representation and Category-Based Inference

Consumer Inference

Effects of Sensory Factors on Consumer Behavior

Stages of Consumer Socialization

The Development of Consumer Knowledge, Skills, and Values from Childhood to Adolescence

Older Consumers and Information Processing

Motivation, Affect, and Consumer Decisions

Affect and Decision Processes: Some Recent Theoretical Developments with Practical Implications

The Nature and Role of Affect in Consumer Behavior

Tice Selfregulation: Goals

Consumption, and Choices

Goal-Directed Consumer Behavior

Motivation, Volition, and Affect

Goal Directed Perception

Persuasion, Attitudes, and Social Influence

Attitude Change and Persuasion

Associative Strength

Measuring the Nonconscious:Implicit Social Cognition and Consumer Behavior

Implicit Consumer Cognition

Evoking the Imagination as a Strategy of Influence

Consumer Attitudes and Behavior

The Persuasion Knowledge

Model in Consumer Research

Social Values in Consumer Psychology

Consumer Decision Making: A Choice Goals Approach

Dynamics of Goal-Based Choice: Toward an Understanding of How Goals

Commit verses Liberate Choice

Hedonomics in Consumer

Behavior

Behavioral Pricing

Perceptions of Fair Pricing

Associative Learning and Consumer Decisions

Products, Preferences, Places, and People

A Role of Aesthetics in Consumer Psychology

Product Assortment and Consumer Psychology

Brands and Their Meaning Makers

Theory in Consumer-Environment Research: Diagnosis and Prognosis

Music and Consumers

Consumer Psychology of Sport: More Than Just a Game

Diversity Issues in Consumer Psychology

Consumer Well-Being

Consumers and the Allure of "Safer" Tobacco Products

Scientific and Policy Issues

Assessing the Relationships between Tobacco

Advertising and Promotion and Adolescent Smoking Behavior

Convergent Evidence

The Social Marketing of Volunteerism: A Functional Approach

Health Risk Perceptions and Consumer Psychology

Toward a Psychology of Consumer Creativity

Compulsive Consumption: Review and Reflection

Summing Up the State of CopingResearch: Prospects and Prescriptions for Consumer Research

Advances in Research Methods

Self Reports in Consumer Research

Cross-Cultural Consumer Psychology

Measurement Error in Experimental Design in Consumer Psychology

Individual Differences: Tools for Theory Testing and Understanding in Consumer Psychology Research

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