Handbook Of Hospitality Marketing Management

by Oh

• ISBN13: 9780080450803
• ISBN10: 0080450806
• Format: Hardcover
• Copyright: 2008-06-03
• Publisher: Elsevier Science

Summary

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics, which include: Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles, Essentials of the hospitality marketing mix such as branding, advertising and business performance, Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing, Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel, Special marketing topics such as internal marketing and casino marketing.

Table of Contents

Preface	p. vii
List of Contributors	p. xi
Hospitality Marketing Concepts	p. 1
Marketing hospitality and tourism experiences	p. 3
Socially responsible hospitality and tourism marketing	p. 32
Hospitality marketing mix and service marketing principles	p. 59
Hospitality Marketing Functions and Strategies	p. 85
Branding, brand equity, and brand extensions	p. 87
Relationship and loyalty marketing	p. 119
Advertising, public relations and crisis management	p. 153
Distribution channels and e-commerce	p. 186
Service quality and business performance	p. 209
Hospitality Consumer Behavior	p. 237
Motivations, attitudes, and beliefs	p. 239
Travelers' information search behavior	p. 266
Customer satisfaction, service failure, and service recovery	p. 296
Experiential consumption: Affect - emotions - hedonism	p. 324
Psychology of pricing: A review and suggestions	p. 353
Destination Marketing	p. 381
Destination branding and marketing: The role of marketing organizations	p. 383
Push-pull dynamics in travel decisions	p. 412
Group decision making	p. 440
Special Topics	p. 471
Internal marketing	p. 473
Strategic alliances	p. 501
Research on the casino industry	p. 524
Index	p. 548
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