did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781849800983

Handbook of Marketing Strategy

by ;
  • ISBN13:

    9781849800983

  • ISBN10:

    1849800987

  • Format: Hardcover
  • Copyright: 2012-06-12
  • Publisher: Edward Elgar Pub
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $253.00

Summary

This Handbook is an authoritative, comprehensive, and accessible 'go-to' source for all marketing strategy issues and questions. It provides a broad overview of marketing strategy with contributions from leading global experts on different facets of marketing strategy, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects. The Handbook offers an in-depth analysis of research developments, provides frameworks for analyzing key issues, and highlights important unresolved problems in marketing strategy. It is an important resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program