Handbook of Partial Least Squares

by Vinzi, Vincenzo Esposito; Chin, Wynne W.; Henseler, Joerg; Wang, Huiwen

• ISBN13: 9783540328254
• ISBN10: 3540328254
• Format: Hardcover
• Copyright: 2010-02-03
• Publisher: Springer Verlag

Summary

The new volume of Computational Statistics represents a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. The handbook covers the broad area of PLS methods -from regression to structural equation modeling applications, software and interpretation of results. It features papers on the use and the analysis of latent variables and indicators by means of the PLS path modeling approach from the design of the causal network to model assessment and improvement. Within the PLS framework, the handbook also addresses advanced topics such as the analysis of multi-block, multi-group and multi-structured data, the use of categorical indicators, the study of interaction effects, the integration of classification issues, the validation aspects and the comparison between the PLS approach and covariance based structural equation modeling. Most chapters comprise a thorough discussion of applications to marketing and related areas, some tutorials focus on key aspects of PLS analysis with a didactic approach. This handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.

Table of Contents

Methods: PLS Path Modeling: Concepts, Model Estimation and Assessment: Latent Variables and Indicators: Herman Wold's Basic Design and Partial Least Squares

PLS Path Modeling: Recent Developments and Open Issues for Model Assessment and Improvement

Bootstrap Cross-Validation Indices for PLS Path Model Assessment

PLS Path Modeling: Extensions: How to use PLS Path modeling for analyzing multi-block data sets

How to use ULS-SEM and PLS-SEM to measure interaction effect in a regression model relating two blocks of binary variables

A new Multiblock PLS based method to estimate causal models

Application to the post-consumption behaviour in tourism

A Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross of Information System Services between Germany and the USA

Looking at the Antecedents of Perceived Switching Costs G¼" A PLS Path Modeling Approach with Categorical Indicators

PLS Path Modeling with Classification Issues: The Finite Mixture Partial Least Squares Approach - Methodology and Application

Prediction-oriented classification in PLS Path Modelling

Conjoint use of variables clustering and PLS structural equations modelling

PLS Path Modeling for Customer Satisfaction Studies: Design of PLS-based Satisfaction Studies

Applying Bootstrap and Structural Equation Models to a Customer Satisfaction Model on Mobile Telecommunications Sector

Comparison of Likelihood and PLS estimators for Structural Equation Modeling

A Simulation with Customer Satisfaction Data

Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis versus Partial Least Squares

PLS Regression: PLS and Data Mining

Three-block data modeling by endo- and exo-LPLS Regression

Regression Modeling Analysis on Compositional Data

A Modification of the PLSR Method

Applications to Marketing and Related Areas: PLS and Success Factor Studies in Marketing

Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on Servqual Model and Emloyee Behaviour Model

A PLS Model to Study Brand Preference: An Application to a Product Class

An Application of PLS in Multi-Group Analysis: The need for differentiated corporate-level marketing in the mobile communications industry

Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS

Reframing Customer Value in a Service-based Paradigm: An Evaluation of a Formative Measure in a Multi-Industry, Cross-Cultural Context

Analyzing factorial data using PLS: Application in an online complaining context

Content Strategies in the Internet

Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs

Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs

Tutorials with Didactic Approach: How to Write Up and Report PLS analyses

On the Operalization of Constructs in Multiple Groups

Evaluation of Structural Equation Models using the Partial Least Squares (PLS-) Approach

PLS and Confirmatory Tetrad Testing for Formative Measurement Scales in Marketing

Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures

A Comparison of Current PLS Path Modeling Software - Features, Ease-of-Use, and Performance

PLS Regression Modeling with Qualitative Variables and Its Application to Beijing Sand Storm Prevention

Interpretation of the preferences of automotive customers applied to air conditioning supports by combining GPA and PLS regression

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