Handbook of Product and Service Development in Communication and Information Technology

by Korhonen, Timo O.; Ainamo, Antti

• ISBN13: 9781402075957
• ISBN10: 1402075952
• Format: Hardcover
• Copyright: 2003-11-01
• Publisher: Kluwer Academic Pub

Summary

Product development of high or new and emerging technology products and systems is a challenging area in which to work. It involves multiple disciplines, endless series of tradeoffs, dilemmas, and dead-ends. Yet, it also involves captivating moments of insight and sheer excitement in juggling technological challenges together with psychological, social, organizational, financial and legal questions. This places stringent requirements to the related process control in all the levels as in idea cultivation, project management, quality control or usability and design. Have you ever considered ... *How to efficiently organize and manage the multiple, parallel development projects of ICT? *How to systematically channel your team's creativity to high quality products and services? *How your company can best benefit from university research? *What are the meaning and realization of quality systems in modern ICT organizations and processes? *How to design user interfaces to maximize product usability and market value? *How to maximize the benefits of Internet in your product development and marketing? *What are the roles and important practices of patenting, and licensing in the US and Europe? This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material. Handbook of Product and Service Development in Communication and Information Technology includes various practical telecommunication product development cases based on tracking multi-national companies' way of living and flourishing in telecommunication business. An important case we frequently refer to is Nokia's way to work. Fortunately enough, this book has been written in HUT, only a kilometer away from Nokia's headquarters, and actually much, much nearer in a research cooperational sense.

Table of Contents

Overview	1	(8)
Systematic Idea Production, and Cultivation in High Tech-Product Development	9	(36)
Introduction	11	(4)
Process of Creativity	15	(9)
Structured Creativity Techniques	24	(17)
Summary	41	(4)
User Centered Design of Telecommunications Services	45	(34)
Introduction	45	(1)
Viewpoints on User Experience	46	(11)
Bringing the User's Voice into the Design Process	57	(14)
Impossible? No, But You have to Manage It!	71	(8)
Product Development Generations: Some Lessons From Personal Digital Assistants and Palmtop Computers	79	(20)
Introduction	79	(1)
Product Development in Rapidly Emerging Markets	80	(6)
Methods	86	(1)
PDAs, Palmtops, and 2G Phones	86	(6)
Conclusion	92	(7)
Project Portfolio Management in Telecommunications R&D	99	(50)
Introduction	100	(1)
Managing Business-Oriented R&D	101	(12)
Project Portfolio Management	113	(6)
Methods for Project Portfolio Management	119	(9)
Applying Portfolio Management in the Different Stages of R&D	128	(8)
Discussion	136	(13)
Quality in High-Tech Product Development	149	(22)
What is Quality?	149	(3)
What is High-Tech?	152	(1)
How to Deal with the Inherent Uncertainty of High-Tech	152	(3)
The Emergence of QM for the Modern High-Tech Environment	155	(3)
Sequential and Repetitive Processes	158	(6)
The Practice of QM in the Modern High-Tech Environment	164	(2)
Final Words	166	(5)
Innovations in the Internet and Mobile Era: the Real Dot.Com Revolution Web	171	(22)
Introduction	171	(2)
New Possibilities to Mass-Customize Existing Products	173	(4)
New Technologies Make Companies Disintegrate	177	(2)
Who is Going To Profit From the Innovations?	179	(3)
The Generic Strategies Possible for Innovators and Asset Owners	182	(6)
Conclusions and New Trends	188	(5)
Patenting and Intellectual Property Rights in Academic - Industrial Ventures	193	(18)
Introduction	193	(1)
Defining Patenting	194	(2)
Applying for a Patent - Formal Procedures in European Countries	196	(2)
Comparing Patenting in Europe and in the US	198	(2)
Patenting Abroad -- Some Practical Advises	200	(2)
Patenting in New Market Areas	202	(1)
University Based Research and Patenting	203	(1)
Covering Patenting Costs	204	(1)
Licensing: Alternative for Small Start-Up Companies	205	(2)
Valuating Patents on the Balance Sheet	207	(1)
Conclusions	208	(3)
Finance and Venture Capital Markets	211	(24)
Introduction	211	(1)
A Five Stage Model	211	(6)
Sources of External Finance	217	(1)
Demonstrating Personal Commitment: Sweat Equity	218	(5)
Fund Raising Climate	223	(1)
Investment Focus	224	(1)
Venture Capital and the Communications Sector	225	(4)
Initial Public Offerings (IPOs)	229	(1)
Going Public: Some Considerations	230	(1)
Public Equity Market Overview	231	(2)
Concluding Remarks	233	(2)
Role of Universities in the Product Development Process: Strategic Considerations for the Telecommunications Industry	235	(20)
Executive Summary	235	(1)
Introduction	236	(3)
Technology and New Product Development Process	239	(1)
University-Industry Relationship	240	(3)
Roles of Universities and the Nature of Scientific Research	243	(1)
Some Strategic Considerations	244	(6)
Conclusions	250	(5)
Index	255