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9781848443686

Handbook on Research in Relationship Marketing

by ; ;
  • ISBN13:

    9781848443686

  • ISBN10:

    1848443684

  • Format: Hardcover
  • Copyright: 2011-03-29
  • Publisher: Edward Elgar Pub
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List Price: $199.00

Summary

The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global, services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews of the developments in relationship marketing over the last two decades by noted relationship marketing scholars including Jagdish Sheth, Atul Parvatiyar, Evert Gummeson and Robert Morgan. It continues with detailed discussions of special topics in relationship marketing that will be valuable to anyone interested in relationship marketing.

Supplemental Materials

What is included with this book?

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