I. THEORETICAL PERSPECTIVES | |||||
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3 | (26) | |||
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29 | (24) | |||
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53 | (24) | |||
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77 | (26) | |||
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103 | (22) | |||
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II. DEVELOPMENT AND SOCIALIZATION | |||||
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125 | (32) | |||
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157 | (26) | |||
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183 | (22) | |||
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III. INTRAPERSONAL PROCESSES | |||||
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205 | (28) | |||
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233 | (26) | |||
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259 | (24) | |||
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283 | (26) | |||
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309 | (30) | |||
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IV. INTERPERSONAL PROCESSES | |||||
|
339 | (24) | |||
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363 | (26) | |||
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389 | (22) | |||
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411 | (40) | |||
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V. THE INDIVIDUAL IN SOCIOCULTURAL CONTEXT | |||||
|
451 | (28) | |||
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479 | (24) | |||
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503 | (26) | |||
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529 | ||||
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0333987322 | |||||
List of Figures | ix | ||||
List of Tables | x | ||||
Notes on the Contributors | xi | ||||
Acknowledgements | xvii | ||||
List of Abbreviations | xix | ||||
1 Editorial Stance on The Rhetoric and Reality of Marketing: An International Managerial Approach | 1 | (13) | |||
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2 The Rhetoric and Reality of Marketing in France | 14 | (13) | |||
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3 The Rhetoric and Reality of Marketing in the UK | 27 | (21) | |||
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4 The Rhetoric and Reality of Marketing in Cyprus | 48 | (24) | |||
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5 The Rhetoric and Reality of Marketing in New Zealand | 72 | (9) | |||
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6 The Rhetoric and Reality of Marketing in South Korea | 81 | (25) | |||
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7 The Rhetoric and Reality of Marketing in Malaysia | 106 | (14) | |||
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8 The Rhetoric and Reality of Marketing in Bulgaria | 120 | (26) | |||
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9 The Rhetoric and Reality of Marketing in India | 146 | (29) | |||
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10 Drawing the Strands Together | 175 | (8) | |||
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Bibliography | 183 | (10) | |||
Index | 193 |
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