The Handbook of Spanish Language Media

by Albarran; Alan

• ISBN13: 9780415990448
• ISBN10: 0415990440
• eBook ISBN(s): 9781135854294
• Additional ISBN(s): 9781135854294
• Format: Hardcover
• Copyright: 2009-08-05
• Publisher: Routledge

Summary

With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.

Table of Contents

Overview of Spanish Language Media

Spanish Language Media in the United States (Albarran)

Spanish Language Media in Spain (A. Arrese, A. Sanchez-Tabernero, M. Medina all at University of Navarra in Pamplona)

Spanish Language Media in Mexico (Maria Gutierrez, Universidad Panamericana)

Spanish Language Media in Latin America (will consist of several small chapters)

Argentina Silvio Wasbrod, AEDD. Republic TBD

Colombia German Antonio Arrango, University of La SabanaEl Salvador TBD

Venezuela Cirxmar Rojas, Universidad del ZuliaHonduras TBDPeru TBDNicaragua Catherine Cunningham, University of North Texas

Chile Maria Angelica Mir or Aldo Van Weezel, Univeristy de Los Andes

Panama TBDGuatemala Catherine Cunningham, University of North Texas

Paraguay TBDEcuador TBDUruguay TBDBolivia Juan Pablo Artero, University of Navarra Costa Rica TBDCuba TBDPuerto Rico TBDII

Issues in Spanish Language Media

Researching Spanish Language Audiences (Amy Coffey, Univ. of Florida)

Marketing to the Spanish Language Audience (Lauren Boyle, UNT)

Advertising Trends in Spanish Language Media (Jose Perez-Latre, Univ. of Navarra)

Spanish Language Media Programming TBDSpanish Language News TBDInternet and New Media usage among

Spanish Language Audiences TBDLatinos and Media Stereotypes (F. Subvervi, Texas State University)

The Portuguese Market and its relationship to Spanish Language Media (Paulo Faustino, Autonomous Universidad, Lisbon, Portugal)

Future Directions in Spanish Language Media

Future Directions for Spanish Language Media Research (Albarran)

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