What is included with this book?
Preface | p. xi |
The Road to web surveys | p. 1 |
Introduction | p. 1 |
Theory | p. 2 |
The Everlasting Demand for Statistical Information | p. 2 |
The Dawn of Sampling Theory | p. 4 |
Traditional Data Collection | p. 8 |
The Era of Computer-Assisted Interviewing | p. 10 |
The Conquest of the Web | p. 12 |
Application | p. 21 |
Summary | p. 31 |
Key Terms | p. 31 |
Exercises | p. 33 |
References | p. 34 |
About web surveys | p. 37 |
Introduction | p. 37 |
Theory | p. 40 |
Typical Survey Situations | p. 40 |
Why On-Line Data Collection? | p. 45 |
Areas of Application | p. 48 |
Trends in Web Surveys | p. 50 |
Application | p. 52 |
Summary | p. 55 |
Key Terms | p. 56 |
Exercises | p. 56 |
References | p. 58 |
Sampling for web surveys | p. 59 |
Introduction | p. 59 |
Theory | p. 60 |
Target Population | p. 60 |
Sampling Frames | p. 63 |
Basic Concepts of Sampling | p. 68 |
Simple Random Sampling | p. 71 |
Determining the Sample Size | p. 74 |
Some Other Sampling Designs | p. 76 |
Estimation Procedures | p. 82 |
Application | p. 87 |
Summary | p. 92 |
Key Terms | p. 92 |
Exercises | p. 93 |
References | p. 94 |
Errors in Web surveys | p. 97 |
Introduction | p. 97 |
Theory | p. 103 |
Measurement Errors | p. 103 |
Nonresponse | p. 124 |
Application | p. 133 |
The Safety Monitor | p. 133 |
Measurement Errors | p. 134 |
Nonresponse | p. 136 |
Summary | p. 138 |
Key Terms | p. 138 |
Exercises | p. 140 |
References | p. 143 |
Web surveys and other modes of data collection | p. 147 |
Introduction | p. 147 |
Modes of Data Collection | p. 147 |
The Choice of the Modes of Data Collection | p. 149 |
Theory | p. 152 |
Face-To-Face Surveys | p. 152 |
Telephone surveys | p. 158 |
Mail Surveys | p. 164 |
Web surveys | p. 169 |
Application | p. 174 |
Summary | p. 182 |
Key Terms | p. 183 |
Exercises | p. 185 |
References | p. 187 |
Designing a web survey questionnaire | p. 189 |
Introduction | p. 189 |
Theory | p. 191 |
The Road Map Toward a Web Questionnaire | p. 191 |
The Language of Questions | p. 197 |
Answers Types (Response Format) | p. 200 |
Basic Concepts of Visualization | p. 211 |
Web Questionnaires and Paradata | p. 217 |
Trends in Web Questionnaire Design and Visualization | p. 223 |
Application | p. 226 |
Summary | p. 228 |
Key Terms | p. 228 |
Exercises | p. 229 |
References | p. 231 |
Mixed-Mode surveys | p. 235 |
Introduction | p. 235 |
Theory | p. 238 |
WhatÆs Mixed Mode? | p. 238 |
Why Mixed Mode? | p. 243 |
Methodological Issues | p. 248 |
Mixed Mode for Business Surveys | p. 262 |
Mixed Mode for Surveys Among Households and Individuals | p. 267 |
Application | p. 272 |
Summary | p. 274 |
Key Terms | p. 274 |
Exercises | p. 275 |
References | p. 277 |
The problem of undercoverage | p. 281 |
Introduction | p. 281 |
Theory | p. 287 |
The Internet Population | p. 287 |
A Random Sample From the Internet Population | p. 288 |
Reducing the Noncoverage Bias | p. 290 |
Mixed-Mode Data Collection | p. 294 |
Application | p. 295 |
Summary | p. 299 |
Key Terms | p. 299 |
Exercises | p. 300 |
References | p. 302 |
The problem of self-selection | p. 303 |
Introduction | p. 303 |
Theory | p. 306 |
Basic Sampling Theory | p. 306 |
A Self-Selection Sample from the Internet Population | p. 309 |
Reducing the Self-Selection Bias | p. 314 |
Application | p. 319 |
Summary | p. 323 |
Key Terms | p. 323 |
Exercises | p. 324 |
References | p. 326 |
Weighting adjustment techniques | p. 329 |
Introduction | p. 329 |
Theory | p. 334 |
The Concept of Representativity | p. 334 |
Poststratification | p. 336 |
Generalized Regression Estimation | p. 349 |
Raking Ratio Estimation | p. 358 |
Calibration Estimation | p. 361 |
Constraining the Values of Weights | p. 362 |
Correction Using a Reference Survey | p. 363 |
Application | p. 372 |
Summary | p. 378 |
Key Terms | p. 379 |
Exercises | p. 380 |
References | p. 383 |
Use of response propensities | p. 385 |
Introduction | p. 385 |
Theory | p. 389 |
A Simple Random Sample with Nonresponse | p. 389 |
A Self-Selection Sample | p. 392 |
The Response Propensity Definition | p. 393 |
Models for Response Propensities | p. 394 |
Correction Methods Based on Response Propensities | p. 401 |
Application | p. 406 |
Generation of the Population | p. 407 |
Generation of Response Probabilities | p. 408 |
Generation of the Sample | p. 408 |
Computation of Response Propensities | p. 408 |
Matching Response Propensities | p. 409 |
Estimation of Population Characteristics | p. 411 |
Evaluating the Results | p. 412 |
Model Sensitivity | p. 412 |
Summary | p. 413 |
Key Terms | p. 414 |
Exercises | p. 414 |
References | p. 416 |
Web Panels | p. 419 |
Introduction | p. 419 |
Theory | p. 422 |
Web Panel Definition and Recruitment | p. 422 |
Use of Web Panels | p. 426 |
Web Panel Management | p. 427 |
Response Rates | p. 432 |
Representativity | p. 443 |
Application | p. 449 |
Summary | p. 451 |
Key Terms | p. 452 |
Exercises | p. 452 |
References | p. 454 |
Index | p. 459 |
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