Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication

by Felix; Lionel

• ISBN13: 9780240808314
• ISBN10: 0240808312
• Format: Nonspecific Binding
• Copyright: 2006-04-24
• Publisher: Routledge

Summary

For all of your video and audio blogging business and professional communication needs, this book is it! The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet. This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications. *Step-by-step instructions to quickly launch a Podcast or video blog *The basics of multimedia use in blogging and the most relevant text-blog technologies *Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts *Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies *Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing *Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

Table of Contents

Acknowledgments	xi
About the Authors	xiii
Introduction	xv
Quick Start
Record Some Video	2	(3)
Edit Your Video	5	(9)
Conclusion	14	(2)
Podcasting and Video Blogging Basics
Anatomy of a Blog	16	(3)
A Brief History of Blogs	19	(6)
Conclusion	25	(3)
Podcasting and Video Blogging Uses
Getting Familiar with Rich-Media Blogging	28	(3)
Personal and Special Interest Uses	31	(2)
Mainstream Media Uses	33	(3)
Corporate Uses	36	(5)
Conclusion	41	(3)
Tuning In to Multimedia Blogs
Multimedia Blogs: Feeds and Enclosures	44	(4)
Web-Based Aggregators	48	(3)
Local Clients	51	(6)
Linux and Friends	57	(3)
Mobile Clients	60	(4)
Conclusion	64	(1)
Monetizing New Content Delivery Models
Mainstream Media Invasion	65	(1)
Success Criteria	66	(2)
Mainstream Media Advertising	68	(4)
Business Models for Podcasts and Video Blogs	72	(13)
Ancillary Business Models	85	(5)
Conclusion	90	(2)
New Skills for a New Technology
Blog Basics	92	(9)
Enter the Blogosphere	101	(19)
Conclusion	120	(2)
Mobile Video Blogging and Podcasting
Quick Start Moblogging	122	(6)
Other Moblogging Options	128	(1)
Laptop ``Moblog''	129	(6)
Posting From PDAs	135	(2)
Conclusion	137	(3)
In the Studio and On-the-Go
Spaces and Acoustics	140	(4)
Spaces and Video	144	(6)
Virtual Spaces	150	(3)
Audio and Video On-the-Go	153	(2)
Conclusion	155	(3)
Essential Tools
A Powerful Computer	158	(3)
A/V Editing Software	161	(10)
A/V Hardware	171	(4)
Conclusion	175	(2)
Audio Production and Post-Production
Microphones and Mixers	177	(7)
Production Preparation and Voice Talent	184	(2)
Recording	186	(4)
Editing and Mixing	190	(5)
Mixdown and Compressing for Podcasting	195	(1)
Conclusion	196	(1)
Video Production and Post-Production
Think Post-Production While in Pre-Production	197	(7)
Encoding Video	204	(5)
Editing	209	(11)
Conclusion	220	(2)
Hosting and Bandwidth
Bandwidth Pricing	222	(3)
Content Hosting	225	(2)
Basic Web Hosts	227	(2)
Web Hosts with Blogging Services	229	(3)
Feed Converters	232	(1)
Torrents and Alternative Content Delivery	232	(1)
Free Video Blog and Podcast Hosts	233	(3)
Podcast Specific Services	236	(2)
High Volume Hosting Services	238	(2)
In-House and Co-Located Hosting	240	(1)
Negotiating Large Hosting Deals	241	(3)
Conclusion	244	(1)
Assembling Blog Entries
Blogging Applications	245	(7)
FeedBurner	252	(5)
Hosted Media Services	257	(4)
Conclusion	261	(3)
Licensing and Copyrights
Copyrights and Other Rights	264	(9)
Podsafe Source Material	273	(8)
Conclusion	281	(2)
Case Studies
EricRice.com	283	(6)
RyanEdit.com	289	(5)
Rocketboom.com	294	(20)
Appendix: Administration
Conclusion	314	(1)
Glossary	315	(10)
Index	325