Hard Looks

by Nixon,Sean

• ISBN13: 9781857285574
• ISBN10: 1857285573
• Edition: Reprint
• Format: Nonspecific Binding
• Copyright: 1996-06-27
• Publisher: Routledge

Summary

This study examines the significance of representations of masculinity with particular focus on the consumer industries, building a form of cultural analysis that draws together the study of "texts" and "institutions".

Author Biography

Sean Nixon lectures in media and cultural studies in the Department of Sociology at the University of Essex.

Table of Contents

Acknowledgements
Introduction	p. 1
Representation, subjectivity and spectatorship	p. 11
Men's markets, consumer sectors and flexible specialization	p. 21
New designs on men: menswear and the "new man"	p. 33
Menswear and retailing practices: the case of retail design	p. 47
Menswear and the spectacle of shopping	p. 61
Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising	p. 77
"Who are we talking to?" Representations of the consumer in advertising research	p. 91
Advertising and the "new man": creative practices, account planning and media buying	p. 103
Looking for the Holy Grail: male readerships and the general interest men's magazine	p. 127
From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships	p. 145
Distinguishing looks: magazine fashion photography and the "new man"	p. 167
Conclusion	p. 197
Notes	p. 211
Bibliography	p. 225
Index	p. 235
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