Hard Sell : The Evolution of a Viagra Salesman

by Jamie Reidy

• ISBN13: 9780740750397
• ISBN10: 0740750399
• Format: Hardcover
• Copyright: 2005-03-01
• Publisher: Andrews McMeel Publishing

Summary

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary.Hard Sell is a witty expos© of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra.With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices. The result is a funny and fascinating book that will appeal to those with pharmaceutical sales experience, medical professionals, those who have tried Viagra, and any American unhappy with rising drug prices. Hard Sell will be an easy sale this season.

Author Biography

Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep

Table of Contents

Acknowledgments	ix
Prologue	xi
Getting In	1	(13)
Boot Camp	14	(24)
Baby Steps	38	(18)
Training Wheels Off	56	(18)
Working for a Living	74	(14)
Voice Mail: Friend and Foe	88	(10)
Perception Is Reality	98	(11)
The Paper Chase	109	(18)
It's the Sales, Stupid	127	(16)
Vitamin V	143	(11)
Viagra Planet	154	(18)
Sex Sells	172	(21)
Sales or Lack Thereof	193	(15)
Epilogue	208