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9780965742283

Harnessing Global Potential : Insights into Managing Customers Worldwide

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  • ISBN13:

    9780965742283

  • ISBN10:

    0965742288

  • Format: Paperback
  • Copyright: 2001-05-01
  • Publisher: Strategic Account Management Assn
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List Price: $19.95

Table of Contents

Introduction: Defining the Challenge 7(8)
The Global Business Environment
15(12)
Buyer-Supplier Responses to Globalization
27(18)
Getting Started - Initiating GAM Programs
45(24)
Global Supply Chain Management
69(14)
Organizational Structure
83(22)
Developing GAM Competencies
105(24)
Facing the Challenge
129(28)
Sustaining the Effort
157(22)
Concluding Observations and Future Direction of GAM
179(16)
Appendix: About the Authors 195(2)
About the Sponsors 197

Supplemental Materials

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