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9781284150407

Health Care Market Strategy From Planning to Action

by ;
  • ISBN13:

    9781284150407

  • ISBN10:

    1284150402

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2018-12-14
  • Publisher: Jones & Bartlett Learning

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Supplemental Materials

What is included with this book?

Table of Contents

Chapter1 Strategy Development and the Strategic Mindset
Chapter2 Understanding the Strategic, Business, and Marketing Planning Process
Chapter3 The Challenge of a Competitive Marketplace
Chapter4 Step 1: Conducting the Internal/External Assessment
Chapter5 Step 2: Creating the Mission, Vision, and Critical Success Factors
Chapter6 Step 3: The Strategy/Action Match
Chapter7 Step 4: Determining Marketing Actions
Chapter8 Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan
Chapter9 Step 6: The Approval and Monitoring Process
Chapter10 Conclusion
AppendixA Consolidated List of Key Questions to Ask in Analysis
AppendixB Case Study: Sample Strategic Plan and Marketing Plan
AppendixC Case Study Short-Form Consolidated Strategic and Marketing Plan for Smaller Clinical Organizations

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