Health Care Market Strategy From Planning to Action

by Hillestad, Steven G.; Berkowitz, Eric N.

• ISBN13: 9781284150407
• ISBN10: 1284150402
• eBook ISBN(s): 9781284174748
• Additional ISBN(s): 9780763789282
• Edition: 5th
• Format: Paperback
• Copyright: 2018-12-14
• Publisher: Jones & Bartlett Learning
• More Book Details

Table of Contents

Chapter1 Strategy Development and the Strategic Mindset
Chapter2 Understanding the Strategic, Business, and Marketing Planning Process
Chapter3 The Challenge of a Competitive Marketplace
Chapter4 Step 1: Conducting the Internal/External Assessment
Chapter5 Step 2: Creating the Mission, Vision, and Critical Success Factors
Chapter6 Step 3: The Strategy/Action Match
Chapter7 Step 4: Determining Marketing Actions
Chapter8 Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan
Chapter9 Step 6: The Approval and Monitoring Process
Chapter10 Conclusion
AppendixA Consolidated List of Key Questions to Ask in Analysis
AppendixB Case Study: Sample Strategic Plan and Marketing Plan
AppendixC Case Study Short-Form Consolidated Strategic and Marketing Plan for Smaller Clinical Organizations