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9780697223227

Health Education Evaluation and Measurement: A Practitioner's Perspective

by
  • ISBN13:

    9780697223227

  • ISBN10:

    0697223221

  • Edition: 2nd
  • Copyright: 1999-06-01
  • Publisher: McGraw-Hill College
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Table of Contents

1 Program Evaluation: Who? Whom? What? Why? Where? When? How?

2 Models for Conducting Program Evaluation

3 Politics, Ethics, and Program Evaluation

4 Logistical Issues in Conducting Evaluation

5 Introduction to Measurement

6 Types of Measures

7 Reliability and Validity of Measurement

8 Pilot Testing

9 Needs Assessment and Strategic Planning

10 Quantitative Evaluation: Methods and Design

11 Qualitative Evaluation: Methods and Design

12 Survey Methods and Evaluation

13 Methods and Strategies and for Sampling

14 Statistical Analysis of Data

15 Assessing Program Costs and Effects

16 Preparing the Evaluation Report

Glossary

Name Index

Subject Index

About the Authors

Supplemental Materials

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