Health Promotion Strategies And Methods

by Egger, Gary

• ISBN13: 9780074715000
• ISBN10: 0074715003
• Edition: 2nd
• Format: Paperback
• Copyright: 2004-12-23
• Publisher: McGraw-Hill Book Company Australia

Summary

This new edition will continue to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. It will be updated throughout to reflect advances in the field, in particular the sections on clinical health, social marketing and the media, as well as the environment. New diagrams and case studies will also be included. The authors are leading practitioners in the field, particularly Garry Egger who has a high profile and strong reputation among health practitioners. More recently, Garry has headed up the Gutbusters campaign with well-known nutritionist, Rosemary Stanton, to combat obesity in adults and children.

Author Biography

Garry Egger, MPH, PhD, Deakin University, Sydney NSW, Australia
Ross Spark, MSc, Queensland Health, Cairns QLD
Robert Donovan, PhD, University of Western Australia

Table of Contents

Foreword to the second edition	v
Acknowledgments	x
About the authors	xi
Chapter 1 Towards better health	1	(25)
Changing health patterns	1	(1)
Health in Australia and New Zealand	2	(3)
Measures of improvement	5	(1)
The rise of obesity	6	(3)
Determinants of health	9	(1)
The influence of social determinants on health	10	(1)
Health in the neighbouring Pacific region	11	(1)
The case for prevention	12	(2)
Funding of prevention	14	(1)
What is health promotion?	14	(3)
The role of the health promotion practitioner	17	(3)
Strategies and methods in health promotion	20	(3)
References	23	(3)
Chapter 2 Health and human behaviour	26	(19)
The practical value of theory	26	(1)
What motivates health behaviour?	27	(1)
The concept of individual risk	27	(2)
Health knowledge and behaviour	29	(1)
Attitudes, values and behaviour	30	(1)
Maslow's Hierarchy of Needs	31	(1)
Models of individual behaviour change	32	(8)
Synthesising theories of health behaviour and developing practical programs	40	(3)
References	43	(2)
Chapter 3 Focus on the individual	45	(30)
Why individual approaches?	45	(1)
Individual methods	46	(1)
Patient education	47	(3)
Self-care and self-management education	50	(2)
Primary health care	52	(8)
Health promotion shopfronts	60	(1)
Risk factor assessments	61	(7)
Individual educational materials	68	(2)
Conclusion	70	(1)
References	71	(4)
Chapter 4 Focus on groups	75	(21)
What is a group?	76	(1)
Group dynamics	77	(1)
Group methods	77	(3)
Adult learning	80	(2)
Detailed explanation of methods	82	(10)
Some practicalities	92	(1)
Summary of group methods	93	(1)
References	94	(2)
Chapter 5 Focus on populations I: social marketing and the media	96	(33)
Health promotion and communities	96	(5)
Principles and practices of social marketing	101	(10)
Differences between commercial and social marketing: can we sell health like we sell soap?	111	(8)
Roles of the media in health promotion campaigns	119	(3)
Components of successful media campaigns	122	(3)
References	125	(4)
Chapter 6 Focus on populations II: community approaches	129	(18)
The role of community processes	129	(3)
Capacity building	132	(1)
Forming partnerships	133	(1)
Community organisation and community development	134	(2)
Methods of community organisation	136	(2)
Appropriate situations for community organisation	138	(1)
Community development	139	(2)
Applying community development	141	(1)
Summary of community organisation and community development	142	(1)
References	143	(4)
Chapter 7 Focus on populations III: environmental approaches	147	(27)
The value of passive change	147	(3)
Modifying the environment	150	(1)
Healthy public policy	151	(3)
Regulation and legislation	154	(2)
Technological interventions	156	(1)
Organisational interventions	157	(3)
The use of incentives and disincentives	160	(2)
Sponsorship	162	(4)
A healthy environment-ecological considerations	166	(4)
Summary of environmental adaptations	170	(1)
References	170	(4)
Chapter 8 Factors influencing strategy selection	174	(15)
Selecting strategies	176	(3)
Adoption of change	179	(2)
Issues for the future-economics and prevention	181	(1)
Assessing needs	182	(2)
Counting the cost	184	(1)
Popular and unpopular health promotion	185	(1)
References	186	(3)
Chapter 9 Putting it all together: planning and developing health promotion initiatives	189	(16)
Designing programs	189	(2)
PRECEDE-PROCEED	191	(1)
SOPIE-a model for planning and initiating health promotion	192	(11)
Summary	203	(1)
References	204	(1)
Chapter 10 Skills, tools and competencies for health promotion	205	(11)
The need for specialist skills	205	(1)
Skills for, health promotion	206	(5)
Tools for health promotion	211	(2)
Competencies required of the health promotion professional	213	(1)
A final look: health promotion-the human factor	214	(1)
References	215	(1)
Index	216