Henry and Edsel : The Creation of the Ford Empire

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2003-09-26
  • Publisher: Wiley

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The epic struggle between a father and son and the building of a worldwide business empire In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world's great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his "second son," the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry's heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel's level-headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers. Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.

Author Biography

<b>RICHARD BAK</b> is a veteran journalist who grew up in Detroit and now lives in Dearborn, Michigan. Bak, who worked on the assembly lines at Ford and Chrysler, has written widely on the Fords and the automobile industry. His twenty books include biographies of Charles Lindbergh and Joe Louis. Bak has received two book of the year awards from ForeWord magazine: one for a narrative history of Tiger Stadium and the other for a chronicle of Detroit&#8217;s first three centuries.

Table of Contents

Chapter 1. Farmboy, Tinkerer.
Chapter 2.The Horse is Gone.
Chapter 3. Rear View Mirror: Ford the ""Automobileer"" in 1900.
Chapter 4. Who Can't Afford a Fordmobile?.
Chapter 5. Hunka Tin.
Chapter 6. The Five Dollar Day.
Chapter 7. Rear View Mirror: The Crystal Palace in 1914.
Chapter 8. War on Several Fronts.
Chapter 9. Joy Ride.
Chapter 10. Farewell, Lizzie.
Chapter 11. Chronicle of the Neglected Truth.
Chapter 12. The Little Man in the Basement.
Chapter 13. Rear View Mirror: The Crown Prince at Work and at Play.
Chapter 14. Airships and Time Machines.
Chapter 15. An Invitation to Organize.
Chapter 16. Bullets and Frescoes.
Chapter 17. A Matter of Style.
Chapter 18. The Overpass.
Chapter 19. Rear View Mirror: Battling ""Fordism"" in 1937.
Chapter 20. A New Social Order.
Chapter 21. You Know How Father Is.
Chapter 22. Running on Empty.
Chapter 23. Rear View Mirror: The Last Years of the Flivver King.
Postscript. Ford After Ford.

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