Henry R. Luce, Time , and the American Crusade in Asia

by Robert E. Herzstein

• ISBN13: 9780521835770
• ISBN10: 0521835771
• Format: Hardcover
• Copyright: 2005-07-18
• Publisher: Cambridge University Press

Summary

Henry Robinson Luce (1898–1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell’ this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the U.S. had perversely 'lost’ China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.

Author Biography

Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina.

Table of Contents

List of Illustrations	p. xi
Preface	p. xiii
Introduction	p. 1
From the American Century to the Cold War, 1941-1946
Henry Luce and China: Prelude to an American Crusade	p. 9
Learning to Market Chiang's China	p. 32
Bitter Victory	p. 49
China on the Brink: What Role for America?	p. 63
Luce and the "Loss" of China, 1947-1951
Cold War Strategy: Allies and Enemies in the Battle for China	p. 79
Losing China: The Hunt for Culprits Intensifies	p. 97
Anti-Communist Allies in Asia: MacArthur and Rhee	p. 112
McCarthy and Korea: New Crises and Opportunities	p. 125
The Campaign for a Wider War in Asia	p. 140
Electing Eisenhower While Fighting McCarthy	p. 156
Time Inc., Eisenhower, and Asian Policy, 1952-1959
Unwelcome Moderation: Eisenhower's Caution in East Asia	p. 173
Keeping the Pressure on Mao and Ho	p. 190
Time, Luce, and the Looming Disaster in Vietnam, 1960-1967
Time Inc. and Nation-Making in Vietnam: From Kennedy to Johnson	p. 209
A Troubled Crusade in Vietnam	p. 226
The Final Years of the Crusade in East Asia	p. 239
Archival Sources	p. 255
Abbreviations	p. 259
Notes	p. 261
Index	p. 327
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