Here's the Pitch How to Pitch Your Business to Anyone, Get Funded, and Win Clients

by Soorjoo, Martin

• ISBN13: 9781118137529
• ISBN10: 1118137523
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-03-06
• Publisher: Wiley

Summary

Advice for every pitch situation a modern day entrepreneur will encounter Whether youre pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Heres the Pitch reveals the secrets to a winning mindset,teaching you a range of powerful techniques to get your audience to take action. Youll learn the same strategies and tactics that have been used to raise millions of dollars, secure partnerships, and win big sales contracts. Heres the Pitch provides advice for every possible pitch situation, including virtual and web 2.0 pitches. This book: Helps readers to develop a winning mindset Demonstrates proven, successful pitch techniques Offers step-by-step advice for preparing your pitch Examines a range of pitch scenarios an entrepreneur might encounter Dont lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Heres the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

Author Biography

MARTIN SOORJOO is a pitch strategist and founder of the San Francisco–based Investor Pitch Clinic (IPC). He coaches entrepreneurs across the United States, Canada, Europe, and India, helping them launch and raise funding. Prior to founding the IPC, Martin spent fifteen years as an attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists, and angel investors. This experience equipped him with unique insights into the challenges start-ups face and how investors make their decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language.

Table of Contents

Acknowledgments	p. ix
Introduction Life's a Pitch	p. xi
The Mechanics of Pitching	p. 1
The Power Dynamics of the Pitch	p. 3
Stand and Deliver	p. 17
Engage and Inspire	p. 27
The Power of Stories	p. 37
Handling Questions	p. 47
Forms of Pitch	p. 59
Attention-Grabbing Pitches	p. 61
The e-Pitch	p. 73
Pitch Materials: The Executive Summary and Pitch Deck	p. 91
Specific Audiences	p. 105
The Sales Pitch	p. 107
The Investor Pitch	p. 119
Crowdfunding: Pitching to the People	p. 139
Pitching the Media	p. 153
Preparation	p. 161
Develop a Winning Mind-Set	p. 163
Prepare to Win	p. 175
Bibliography	p. 189
Index	p. 191
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