High Performance Selling : Advice, Tactics and Tools: The Complete Guide to Sales Success

by Terry Beck

• ISBN13: 9780006386285
• ISBN10: 0006386288
• Format: Paperback
• Copyright: 2000-01-01
• Publisher: HarperCollins Publishers
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Summary

If you thought it was tough to compete in the nineties, welcome to the new millennium. Customers are more demanding, products and services are more sophisticated, competition cut-throat. How can a salesperson achieve outstanding results in this challenging and ever-changing marketplace? Terry Beck has the answers -- with advice, tactics and tools that get results. Beck's guide will improve the salesperson's ability to penetrate targeted accounts, shorten the customer's buying process and improve competitive wins through positioning and influencing customer buying criteria.

Beck's business is sales. He learned to sell while at the front lines with Xerox, where he won many awards including Sales Rep of the Year and President's Club. He was also National Sales Trainer at Xerox before becoming an independent sales performance consultant where he developed major account skills programs including "Understaning and Influencing Buyers" and "Winning Against Competition." Today Beck is back doing what he loves to do best -- selling. He's regional sales manager at Momen