The History of Marketing Thought

by Mark Tadajewski

• ISBN13: 9781847870018
• ISBN10: 1847870015
• Format: Hardcover
• Copyright: 2008-03-03
• Publisher: SAGE Publications Ltd

Summary

This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.

Table of Contents

Overview of Corporate Governance and Theoretical Context

Corporate Governance Theoretical Origins And Overview

Theory of the Firm

Managerial Behaviour, Agency Costs and Ownership Structure

Separation of Ownership and Control

The Modern Industrial Evolution Exit and the Failure of Internal Control Systems

Corporate Governance

Some Theory and Implications

Overview Of Corporate Governance

A Survey of Corporate Governance

Twenty-Five Years of Corporate Governance Research and Counting

International Corporate Governance

Board of Directors as an Endogenously Determined Institution

A Review of the Economic Literature

Overview Of Corporate Governance And Accounting

Corporate Governance

From Accountability to Enterprise

Corporate Governance and Accounting Systems

A Critical Perspective

The Future of Financial Reporting in Europe

Its Role in Corporate Governance

Corporate Governance And Financial Reporting Failures

Accounting in Crisis

A Story of Auditing, Accounting, Corporate Governance and Market Failures

Ethics Failures in Corporate Financial Reporting

History Repeats Itself

The Failure of Rational Choice Models in Corporate Goverance

Corporate Governance and Financial Reporting

Corporate Governance And Financial Reporting

Corporate Governance Mosaic and Financial Reporting

Corporate Governance and Disclosure Quality

The Role of Accounting and Auditing in Corporate Governance and the Development of Financial Markets around the World

What Determines Corporate Transparency

Financial Accounting Information, Organizational Complexity and Corporate Governance Systems

Do Better-Governed Australian Firms Make More Informative Disclosures?

Board Composition, Regulatory Regime and Voluntary Disclosure

Audit Committee Board of Director Characteristics and Earnings Management

Earnings Management and Corporate Governance

The Role of Board and Audit Committee

On the Association between Institutional Ownership and Aggressive Corporate Earnings Management in Australia

Institutional Stock Ownership, Accrual Management and Information Environment

An Empirical Analysis of the Relation between Board of Director Composition and Financial Statement Fraud

Corporate Governance and Accounting Scandals

Board Characteristics, Accounting Report Integrity and the Cost of Debt

Mechanisms of Governance Relevant to Financial Reporting

Corporate Governance And Audit Committees

The Incentives for Voluntary Audit Committee Formation

The Use of Audit Committees for Monitoring

Audit Committee Activity and Agency Costs

Audit Committee Composition and Auditor Reporting

Effects of Corporate Governance Experience and Financial Reporting and Auditing Knowledge

Association between Corporate Boards, Audit Committees and Management Earnings Forecasts

On the Constitution of Audit Committee Effectiveness

Audit Committee Effectiven

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