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9781439221853

Honest Seduction

by ; ;
  • ISBN13:

    9781439221853

  • ISBN10:

    1439221855

  • Format: Paperback
  • Copyright: 2009-01-15
  • Publisher: Createspace Independent Pub

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Supplemental Materials

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Summary

If you're using paid search, email or display advertising to drive traffic, leads or transactions'”you need to learn the art & science of Honest Seduction.The most effective online marketers give their organizations huge competitive advantages'”5-30x according to research. They do it by moving their focus one step lower in the funnel. They do it by coming to the realization that the click is almost incidental. It's what happens next that makes all the difference. This is the story of what happens next'”told in a way to help you make it happen.Honest Seduction is an extended compilation of blog posts and articles from the people that coined the term post-click marketing. It is both strategic and tactical'”providing you with executive and in-the-trenches guidance for achieving higher return on your marketing investments.Scott Brinker, Anna Talerico and Justin Talerico have been segmenting, qualifying and converting online marketing traffic for Fortune 500 clients since 1994.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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