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| Introduction | p. 7 |
| Teens Encounter Advertising from a Variety of Sources | p. 11 |
| Advertisers View Teens as Marketing Opportunities | p. 19 |
| Brands, Not Marketers, Define Teens | p. 28 |
| Advertisers Seek Early Brand Loyalty from Youths | p. 31 |
| Advertising Alone Cannot Be Blamed for Childhood Obesity | p. 35 |
| Humorous Advertisements Get Teens to Stop Smoking | p. 39 |
| Innovative Advertisements Can Prevent Teen Smoking | p. 44 |
| Junk Food Advertising Is Contributing to Childhood Obesity | p. 48 |
| Television Advertising May Play a Role in Childhood Obesity | p. 53 |
| Teens and Parents Should Be Wary of Military Marketing | p. 66 |
| Organizations to Contact | p. 73 |
| Bibliography | p. 80 |
| Index | p. 85 |
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