How to Feed Friends and Influence... | Buy

Full of insightful wisdom, hilarious anecdotes, and tasty recipes, "How to Feed Friends and Influence People" tells the savory story of the Carnegie Deli, home of the world-famous gargantuan sandwich. Revealing the core business principles that have made the deli such a success, the book explains why and how the Carnegie became the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. More than just a delightful and delicious tale of business success, this fascinating and funny book covers the delis history, shows you how to make a real Brooklyn egg cream, and piles up loads of New York history. So get cooking!

Milton Parker was born in Brooklyn, New York, in 1919. He cofounded the Carnegie Deli with Leo Steiner in 1978 and became sole owner in 1988 Allyn Freeman is a writer whose credits include television episodes of M*A*S*H and Hart to Hart. He holds an MBA from Columbia University Business School

ACKNOWLEDGMENTS.

COURSE 1.

DOING BUSINESS THE CARNEGIE DELI WAY.

Carnegie Deli: Business 101.

A Chronology of Jewish or Deli Food in the USA.

1937: The Opening.

1942 to 1976: Carnegie Max Hudes.

1976: The Deli House That Leo and Milton Built.

1979: You’re the Tops!

1983: Broadway Danny Rose.

1983: Deli Williamsburg Bridge.

1986: One Order, Cash to Go.

1986: Statue of Chopped Liver-Ty.

1987: Yes, Virginia, There Is a Carnegie Deli.

COURSE 2.

LEO STEINER, OWNER: “INTO THE DELI LIMELIGHT”.

Take Over the Carnegie.

The Arnold’s Bread Commercial.

“Plain and Simply Wonderful”.

Have a Nice Sandwich.

Expansion.

Exit Leo.

The Deli Food Quiz.

Appetizers, Side Dishes, and Sauces.

Chopped Liver.

Kasha Varnishkas.

Barley Soup.

Matzoh Ball Soup.

Kreplach with Meat.

Knish.

COURSE 3.

HENNY YOUNGMAN: KING OF THE ONE-LINERS.

Wayne Lammers, Waiter: “The Deli Music Man”.

COURSE 4.

MILTON PARKER, OWNER: “HARD WORK AND GOOD LUCK”.

Leo Meets Milton.

Pressing the Partnership.

Parker Pens His Own Name.

Handling the Deli Crowd.

The Smart Moves.

Other Carnegie Delis in the Country.

Still Going Strong.

Summing Up a Career.

Deli Slang.

1981: Pastrami Sandwich to the Rescue.

1988: Big Tex Meets Big Sandwich.

1988: Pastrami at Ten Paces.

1989 to 1994: Going Hollywood.

1991: Simon Says.

1999: Omaha Steaks.

2000: Hold That Line.

2001: Murder above the Deli.

2003: Light in the Darkness.

1988 to 2004: Promotions and Awards.

The Bagel.

Annie Smith, Waitress: “Attack of the Decaf Gotchas”.

Bagels, Lox, and Cream Cheese.

COURSE 5.

JACK SIROTA, WAITER: “LAST OF THE ORIGINALS”.

Come to the Carnegie.

Enter Steiner and Parker.

Celebrity Serving.

The Life of the Waiter.

Rasmee Ruenanukool, Waitress: “Lady of Smiles”.

Muriel Caraballo, Waitress: “CBS NFL Warm-Up”.

Meats of the Deli World.

Beef Flanken.

Corned Beef or Pastrami Hash.

Chicken Consommé and Chicken in the Pot.

Chicken Paprikash Casserole.

Stuffed Cabbage.

Brisket of Beef.

2004: Pickle-Eating Contest.

COURSE 6.

SANDY LEVINE, MANAGING DIRECTOR OF RETAIL AND MBD: “THE HAPPY DELI MAN”.

Bring in the Civilian.

Sandy as the Managing Director.

The Sandy System.

Media Appearances and Articles.

Mr. Personality.

He Loves the Job.

COURSE 7.

MARIAN PARKER LEVINE, DAUGHTER AND WIFE: “ALL IN THE DELI FAMILY”.

2004: The Levines’ Vacations.

COURSE 8.

JEFF JENSEN, MANAGING DIRECTOR OF WHOLESALE: “MR. CONTENTMENT AT THE COMMISSARY”.

Back in the United States.

Come to the Carnegie.

Jeff Can Get It for You Wholesale.

The Satisfied Executive.

Desserts of the Deli World.

Cheesecake.

Rugelach Cookies.

Noodle Pudding with Apples.

Cheese Blintzes.

Apple Strudel.

Walter Bell, Counterman: “Constructing the Big Sandwich”.

Fernando Perez, Cook: “Cooking the Carnegie Way”.

COURSE 9.

JOEL SIEGEL, DINER: “LOVING THE DELI LIFE”.

Manhattan.

Carnegie Deli Time.

Genuine Brooklyn Egg Cream Recipe.

Susan Palmaccio, Waitress: “When She’s Smiling”.

The Delicatessen Quiz.

IT’S CLOSING TIME.

ABOUT THE ARTIST.

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