How to Get Ideas

by Foster, Jack; Corby, Larry

• ISBN13: 9781576754306
• ISBN10: 1576754308
• Edition: 2nd
• Format: Paperback
• Copyright: 2007-01-14
• Publisher: Ingram Book Co

Summary

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Author Biography

Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.

Table of Contents

Preface	p. ix
Acknowledgments	p. xiii
Introduction: What Is an Idea?	p. 1
Ten Ways to idea-Condition Your Mind	p. 12
Have Fun	p. 15
Be More Like a Child	p. 25
Become Idea-Prone	p. 35
Visualize Success	p. 51
Rejoice in Failure	p. 59
Get More Inputs	p. 67
Screw Up Your Courage	p. 83
Team Up with Energy	p. 93
Rethink Your Thinking	p. 101
Learn How to Combine	p. 117
A Five-Step Method for Producing ideas	p. 129
Define the Problem	p. 131
Gather the Information	p. 145
Search for the Idea	p. 157
Forget about It	p. 165
Put the Idea into Action	p. 173
Notes	p. 185
Index	p. 199
About the Author	p. 211
About the Illustrator	p. 213
Table of Contents provided by Ingram. All Rights Reserved.