How It’s Done An Invitation to Social Research (Non-InfoTrac Version)

by Adler, Emily Stier; Clark, Roger

• ISBN13: 9780534588069
• ISBN10: 0534588069
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-07-11
• Publisher: Wadsworth Publishing

Summary

This text provides balanced coverage of quantitative and qualitative methods of social research with a unique "behind the scenes" approach: chapters are built upon focal research pieces and excerpts from real research projects, and present the insights and perspectives of workers conducting real-world research. The text guides students through the many stages of social research--from selecting a researchable question and designing a study to selecting the best method of data analysis for a particular study--and prepares them for the ethical issues and problems that they may face along the way.

Table of Contents

The Uses of Social Research	p. 1
Theory and Research	p. 21
Ethics and Social Research	p. 39
Selecting Researchable Topics and Questions	p. 69
Sampling	p. 103
Measurement	p. 137
Cross-Sectional, Longitudinal, and Case Study Designs	p. 167
Experimental Research	p. 197
Questionnaires and Structured Interviews	p. 229
Qualitative Interviewing	p. 265
Observational Techniques	p. 307
Using Available Data	p. 345
Content Analysis	p. 377
Applied Social Research	p. 401
Quantitative Data Analysis	p. 453
Qualitative Data Analysis	p. 493
Appendixes
Glossary	p. 547
References	p. 555
Index	p. 575
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