How to Make It in the New Music Business : Lessons, Tips and Inspiration from Music's Biggest and Best

by WOLFF, ROBERT

• ISBN13: 9780823079544
• ISBN10: 0823079546
• Format: Trade Paper
• Copyright: 2004-05-01
• Publisher: Billboard Books

Summary

In How to Make it in the New Music Business, author Robert Wolff welcomes you to today's new high-tech digital universe by taking you to school. In 13 lessons, Wolff teaches you why you no longer have to play by old music business rules. Offering information, inspiration, and advice, Wolff and his famous friends show you how to take complete control over your music, your product, and your dream Book jacket.

Author Biography

Robert Wolff is the president of The Creative Syndicate, an international music, media, and publishing company, and was the producer and co-writer of the award-winning soundtrack for Bruce Lee: In His Own Words

Table of Contents

Introduction	13	(8)
Part 1: Welcome to the New Music Business	21	(74)
Old School vs. New Reality: The Digital Revolution Levels the Playing Field	22	(13)
Welcome to the Old School Music Business: What Your Record Earns and What You Get to Keep	23	(6)
Start with the Royalty Rate	23	(1)
Here Come the Deductions	24	(3)
What's Left?	27	(1)
Now Consider an Even Worse Scenario	28	(1)
Welcome to the New Reality	29	(6)
New School vs. Old School: Your Decisions vs. Corporate Structures	29	(1)
New School vs. Old School: Home Studio vs. Big Studio	30	(1)
New School vs. Old School: Internet Radio vs. Traditional Radio	31	(1)
New School vs. Old School: Your Label vs. Their Label	32	(1)
New School vs. Old School: Your Marketing vs. Their Marketing	32	(1)
New School vs. Old School: Your Profits vs. Their Profits	33	(1)
New School vs. Old School: Your Control vs. Their Control	33	(2)
Radio and Records: How to Play the Game	35	(12)
The Radio/Record Company Dance	35	(5)
Making Radio Work for You	40	(7)
Pay-for-Play	41	(1)
Basic Calls to Action	42	(1)
Another Call to Action: The Power of 200 Letter and Request	43	(1)
Create the Right Ad and Start Small	44	(3)
The Illusion of Needing a Record Deal: Courtney Love's Real-World Wake-Up Call	47	(16)
Courtney Does the Math on Record Contracts	48	(2)
Artists, Copyright Law, and the RIAA	50	(2)
Technology Is Not Piracy	52	(2)
Artists Have Options	54	(2)
Equity for Artists	56	(1)
Music Is a Service to Its Customers	57	(1)
New Models for the Record Business	58	(1)
An Open Letter to Steve Case	58	(1)
Corporate Sponsorships	59	(1)
Money as Incentive	60	(6)
In Conclusion	66
A View from Both Sides of the Fence: Steve Lukather on What's Right and What's Wrong with the Music Business	63	(12)
Lukather on the Music Business, Yesterday and Today	64	(5)
Musicians and Their Craft	69	(2)
Signing with a Major Label or an Independent	71	(1)
Keeping It Real	72	(1)
Making a Hit Record	73	(1)
Enjoying Your Gift of Music	74	(1)
Building Your A-Team: Who You Need and Who You Don't	75	(20)
Attorneys	75	(12)
It's All about Billable Hours	76	(2)
Finding and Hiring the Right Attorney	78	(1)
Get It in Writing	79	(2)
Negotiating a Fee	81	(1)
Setting Deal Parameters	82	(1)
When You Need an Attorney---And When You Don't	83	(2)
Great Advice and Free Stuff You Can Get in Seconds	85	(2)
Good CPAs: Worth Their Weight in Gold	87	(4)
A Cautionary Tale	87	(3)
Tracking Expenses on Your Own	90	(1)
Agents: Do You Really Need One?	91	(4)
Part 2: Writing Your Songs, Getting Your Sound, and Mixing, Mastering, and Recording Your Music	95	(120)
It's All About the Song: Advice and Inspiration from Diane Warren	96	(9)
Diane on Starting Out	97	(2)
The Big Break	99	(1)
The Learning That'll Never End	99	(1)
The Diane Warren Songwriting Process	100	(1)
Protect Yourself and Your Music	101	(1)
Radio and the Music Business Today	102	(1)
A Song Is a Part of Who You Are	103	(2)
Developing Your Sound: Advice from Bob Bradshaw	105	(17)
Bob Bradshaw on Starting Out	106	(2)
Great Combinations = Great Sounds	108	(1)
The Bob Bradshaw Sound Philosophy	108	(3)
Getting a Great Sound	111	(1)
Amps and Speakers: The Keys to a Great Sound	112	(4)
Getting a Professional Sound on a Modest Budget	116	(1)
Going the Custom Route	116	(1)
Twenty Ways to Get Great Sounds	117	(5)
Finding the Best Recording and Creating Platform: Using What the Pros Use	122	(62)
Your Computer: The Hub of Your System	123	(1)
Your Computer/Audio Interface	124	(2)
Digital Audio Workstations (DAWs)	126	(18)
Digidesign Pro Tools	127	(4)
Motu Digital Performer	131	(4)
Emagic Logic	135	(3)
Steinberg	138	(6)
Plug-ins	144	(33)
Ableton Live	145	(2)
Antares	147	(3)
Cycling '74 pluggo 3	150	(1)
IK Multimedia	151	(2)
Motu MachFive	153	(2)
Native Instruments	155	(5)
Propellerhead	160	(3)
Sibelius	163	(4)
Sonic Solutions	167	(2)
Spectrasonics	169	(3)
Steinberg	172	(2)
Tascam GigaStudio	174	(2)
Waves	176	(1)
Outboard Gear, Sound Controllers, and Mixers	177	(2)
Sound Controllers	178	(1)
Mixers	178	(1)
Storage Systems	179	(5)
Tape Storage	179	(1)
Hard Disk Storage	180	(4)
Mixing Your Music: Advice from Bob Clearmountain	184	(19)
Bob on Starting Out	185	(2)
Being Successful in Music Is Doing the Best You Can	187	(1)
A Constantly Changing Approach to Recording and Mixing Music	188	(2)
The Bob Clearmountain Mixing Process	190	(2)
It Doesn't Take a Lot of Money to Mix Great-Sounding Records	192	(5)
Bob Clearmountain's Mix This! Studio Equipment List	197	(4)
On How Long It Should Take to Make a Record	201	(1)
How Making Music and Records Has Changed	201	(2)
Mastering Your Music: Advice from Bob Ludwig	203	(12)
Bob on Starting Out	204	(1)
The Music Business, Yesterday and Today	205	(1)
The Importance of Mixing in the Recording Process	206	(1)
The Importance of Mastering in the Recording Process	207	(3)
The Biggest Mistakes People Make in Recording	210	(1)
Tips on Setting Up a Recording Studio Workstation and Recording Platform	211	(1)
Some Advice on Internet and Remote Broadcasting	212	(1)
The Future of Recording	213	(2)
Part 3: Your Business in the New Music Business	215	(32)
Launching the Business of You, Inc.: Five Steps to Incorporation	216	(11)
The Benefits of Incorporation	216	(5)
Tax Advantages	217	(2)
Other Advantages	219	(2)
Step One: Determine the Type of Business You Want	221	(1)
Step Two: Choose a Business Name	222	(1)
Step Three: Get Good Advice	222	(2)
Step Four: File with the IRS	224	(1)
Form SS-4	224	(1)
Form 2553	225	(1)
Step Five: File a Business in My State	225	(1)
After Incorporating	226	(1)
Real-World New Music Business Boot Camp: What You Need to Know about Copyrights, Music Publishing, and Licensing	227	(20)
The Get Smart Quick Guide to Copyrights	228	(4)
Your Copyright Is All Yours	229	(1)
How to Copyright Your Work in Three Easy Steps	230	(1)
Copyright Issues Regarding Employment	231	(1)
The Basic Ins and Outs of Music Publishing	232	(8)
How Music Publishers Generate Revenue	233	(2)
Writer-Publisher Relationships	235	(1)
How Your Publisher Works for You	236	(2)
Administrative Agreements	238	(1)
Negotiating the Best Agreement	239	(1)
Forming Your Own Music Publishing Company	240	(2)
Joining the Right Organizations	241	(1)
Licensing and Protecting Your Work	242	(5)
Key Points in a Licensing Agreement	243	(4)
Part 4: Marketing, Selling, and Distributing Your Music All Over the World: Tapping into the Big Money Potential of Niche Markets, the Internet, and Webcasting	247	(22)
Premiering Your Music: Three Steps to Broadcasting and Selling Your Music to a Global Audience	248	(21)
Step One: Get a Domain Name	249	(4)
Step Two: Get a Web Site	253	(2)
Decide on the Basics: Size and Layout	254	(1)
Personalizing Your Site	254	(1)
Go Global	255	(1)
Step Three: Begin Broadcasting Your Music	255	(9)
Personalize Your Music and Message	257	(1)
Know Who's Listening to Your Music	258	(1)
Learn How to Promote Your Music	259	(1)
Select the Broadcast Package Best Suited to Your Needs	259	(1)
Create Your Internet Radio Station	260	(1)
Questions about Internet Broadcasting	260	(4)
Promoting and Selling Your Music and Web Site	264	(2)
Use Search Engines and Metatags to Direct Traffic to Your Site	264	(1)
Create Tie-ins with Other Sites and Companies	265	(1)
Associate Yourself with a Powerful Brand	265	(1)
Do Deals with Other Web Sites	265	(1)
Sell Your Music on the Internet	265	(1)
Sell All Forms of Your Music on Your Site	266	(1)
Cool Ways to Record, Send, and Receive Music from Anyone, Anywhere, Anytime	266	(3)
Lessons of Inspiration	269	(13)
Learning from Greatness: The Tommy Tedesco Story	269	(3)
On Selling Your Creative Ideas to Noncreative People	272	(1)
On How to Make Yourself Wanted	273	(2)
Shattering the Myth of the Must-Have Music Town: The Studio on Music Row	275	(1)
On What Inspires Greatness	276	(2)
On Getting to Where You Want to Go and Suprising Ways It Can Inspire You	278	(4)
Index	282