How to Make Real Money in Second Life : Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community

by Freedman, Robert

• ISBN13: 9780071508254
• ISBN10: 0071508252
• Edition: 1st
• Format: Paperback
• Copyright: 2007-12-11
• Publisher: McGraw-Hill

Summary

SIGN ON. SAY HELLO.START MAKING MONEY.With a population in the millions and a monthly growth rate of 20 percent, Second Life is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to: Create a cool avatar and connect with residents Adapt your business for the virtual environment Play for profit--and bring your dreams to life

Author Biography

Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTOR® Magazine.

Table of Contents

Introduction: Welcome, Bewildered Traveler	p. vii
If You Haven't Heard About Second Life, You Will, So What's It All About?	p. 1
Time to Hang Your Shingle	p. 3
What Kind of Shingle Should You Hang?	p. 6
The Basics, or Why People Take Their Second Chance on Second Life So Seriously	p. 11
How You Get to This Point	p. 14
What Do You Need To Know, and Why Do You Need to Know It?	p. 17
Separating Yourself from Your Avatar	p. 21
Avoiding the Third Rail of Second Life: First Steps	p. 25
Don't Expect Too Much	p. 26
Don't Take Away the Fun	p. 31
A Few Words About Markets, the Law, Labor, and Banks	p. 41
Second Life's Three Markets: Currency, Real Estate, and Equities	p. 42
A Note on the Legal Status of Anything You Create in Second Life	p. 45
A Quick Word on the Platform's Labor Market	p. 47
Yes, There Are Banks	p. 52
A Look at Some Test Models	p. 55
The Anti-Cool Approach, Or How An Accounting Firm Becomes Hip	p. 56
Attorney Business Development in a New Key	p. 60
Taming the Wild West in Real Estate	p. 64
They "Saw it in Second Life": The Real Estate Bridge from in-World to Your World	p. 72
Not Your Teenager's Web: Leveraging the Platform to Create Pure Escapism	p. 74
Social Internet 3.0 in 3-D Space	p. 77
Giving Universal Design a Whole New Meaning	p. 81
With Promo Blast, Marketing Floodgates Open	p. 84
The Starting Point for You	p. 91
The Bottom Line	p. 97
Putting It All Together: One Sample Approach	p. 98
What Harvard Business Review Thinks of All This	p. 107
Is a Tax Audit in Your Future?	p. 127
Ownership Vs. Terms of Service	p. 137
Selected Second Life Early Adopters	p. 201
Selected Second Life Development and Marketing Consultants	p. 207
Notes	p. 211
Index	p. 221
Acknowledgments	p. 229
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