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Revamp your social media feed and gain thousands of followers. Find the secret sauce in How To Make Your Food Famous.
This informed, practical guide shows you how to level up your photography, create engaging video content, negotiate social media, and establish yourself as a leading foodfluencer.
Conquer this in-demand content space with secrets from the biggest foodie voices on Instagram and TikTok, showing you why – and how – the phone eats first.
Become the next big thing in the world of online food. Whether you’ve just started your own business, you’re a restaurant owner, a blogger, or you just want to show off your culinary skills, How to Make Your Food Famous will have the world hungry for more.
Kimberly Espinel is a food photographer, stylist, food content creator and best-selling author of the book, Creative Food Photography. She's shot for clients like Ottolenghi, Oprah Daily, Sony, Tesco, Krissy Cela, Caffe Nero and many more. When Kimberly isn't behind the camera, she loves sharing her knowledge with her students through her online food photography and food styling courses, workshops and retreats, as well as her podcast, Eat Capture Share.
Introduction
Tell compelling stories
Celebrate your roots
What gear do you really need to succeed as a food content creator?
Find your style
Learn from your mistakes
Five styling tips to elevate your food
Persistence pays off
Own your niche
Lighting your food to perfection
That sounds delicious!
Share your behind-the-scenes
Trends – set, follow or avoid?
Create a series
Ace the voiceover
Filming on your phone – six settings you need to get right
Videography skills come first
Plating to perfection
How to tell your food story
Embrace your vulnerability
It’s all in the edit
Do something different
Community first
Monetizing your food content
Everything is delicious!
Develop a viral recipe
Camera angles to play with
Romanticize your life
In technicolour
Persevere, play or pause?
Breadilicious!
Up close and personal
What does consistency look like? (and how to make it happen)
Play with your food
Consistency is where it’s at
Finding your style
Be on multiple platforms
Adjust and adapt
The best restaurant photography and videography tips
It’s trending!
Be intentional
Different forms of self-expression
It’s all about that feeling
Keep it fresh!
My top five drink styling tips
Be yourself
Keep it relatable
How to stop putting your dreams last
Start with the end in mind
You are more than your food
Simplicity scales
The internet’s favourite foods
Sugar rush!
Take your time
For giggles
The V word: value
Put your teaching hat on
It’s always been about you
Food for thought
Uniquely scrumptious
Think outside the box
Index
Acknowledgements
About the author
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