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Purchase Benefits
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Introduction | p. 11 |
You, the Blank Canvas | p. 13 |
A Portrait of the Past | p. 14 |
Painting Defined | p. 15 |
Is Painting Your Passion? | p. 17 |
Case Study: Art Is Life | p. 19 |
Experience: How Much You Need and How to Get It | p. 20 |
Education | p. 21 |
Your Portfolio | p. 25 |
Priming Your Painting Business | p. 27 |
Determine the Marketability of a Painting Business | p. 29 |
Case Study: Operating a Business in a Small Community | p. 34 |
Prepare a Business Plan | p. 36 |
Parts of a business plan | p. 38 |
Supporting Documents | p. 49 |
Franchises | p. 49 |
Coloring Inside the Lines | p. 57 |
Becoming a Small Business | p. 58 |
Case Study: Leaving a Legacy | p. 73 |
Trademarks | p. 74 |
Fictitious Name Registration | p. 78 |
Obtain an Employer Identification Number | p. 79 |
Open a Bank Account | p. 80 |
Permits and Licenses | p. 81 |
Plagiarism | p. 85 |
Taxes | p. 87 |
Sketching Out an Insurance Plan | p. 88 |
Rendering Your Office and Staff | p. 95 |
Can You Succeed Working Out of Your Home? | p. 96 |
Collective Workspaces | p. 98 |
Setting Up Your Office | p. 99 |
Computers and Software | p. 104 |
Secure an Accountant or Purchase Accounting Software | p. 107 |
Hiring Employees | p. 114 |
Application of Federal Law to Employers | p. 124 |
Creating an Ethical Environment | p. 125 |
Case Study: Conducting Business Professionally and Safely | p. 128 |
Tell the World | p. 131 |
Getting Started | p. 132 |
Case Study: Drumming Up Business | p. 137 |
Google AdWords for Your Business | p. 144 |
The Must-Have Website | p. 149 |
Website Design Fundamentals | p. 150 |
Domain Names | p. 155 |
Web Hosting | p. 157 |
Search Engine Optimization - Explained | p. 162 |
Optional Website Additions | p. 170 |
Meet the Client | p. 171 |
Timing Is Everything | p. 172 |
Be a Pro | p. 172 |
Case Study: Gauging the Process | p. 176 |
Checking Out the Site | p. 179 |
May the Best Bid Win | p. 185 |
Contracts with Vendors | p. 186 |
Contracts for Customers | p. 188 |
Contractual Details | p. 195 |
Case Study: Handling Difficult Projects | p. 196 |
Billing and Collection | p. 197 |
On the Site and on Your Mind | p. 199 |
Residential and Commercial Sites | p. 200 |
Case Study: Tips for a Smooth Job | p. 202 |
Setting Up | p. 203 |
Finishing Up | p. 206 |
Eyeballing the Client's Style | p. 208 |
Children's Spaces | p. 211 |
Interior Painting: The Basis for all Painting | p. 215 |
Lucrative Art for Every Painter | p. 215 |
Tools and Equipment | p. 216 |
Primer | p. 218 |
Case Study: Appealing to Affluent Clients | p. 219 |
Paints | p. 221 |
Sheens or Finishes | p. 221 |
Types of Finishes | p. 223 |
Paint Strippers | p. 223 |
Safety and Lead Paint | p. 224 |
Finding Clients | p. 225 |
The Basics of Color | p. 227 |
Basic Vocabulary | p. 228 |
Mixing it Up | p. 231 |
Make it Pop | p. 233 |
Keeping it Mellow | p. 234 |
Tools and Techniques for the Faux Finish | p. 237 |
Tools | p. 238 |
A Few Words on Safety | p. 240 |
Glazing | p. 241 |
Marbling | p. 245 |
Graining | p. 247 |
Mahogany | p. 248 |
Oak | p. 249 |
Malachite | p. 250 |
Granite | p. 252 |
Stone | p. 253 |
Case Study: Offering Extra Services | p. 255 |
Tools and Techniques for a Mural | p. 257 |
Indoor Murals | p. 258 |
Outdoor Murals | p. 261 |
Panels | p. 264 |
Airbrushing | p. 265 |
From Sketchpad to Wall | p. 266 |
Exit Plan | p. 269 |
Exit Plan | p. 270 |
Leaving Your Business to a Family Member | p. 271 |
Selling to Your Employees | p. 272 |
Putting Your Business on the Market | p. 273 |
When You Have a Partner | p. 274 |
Conclusion | p. 277 |
Glossary | p. 279 |
Author Biography | p. 283 |
Index | p. 285 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.