How to Publish, Promote, & Sell Your Own Book The insider's guide to everything you need to know about self-publishing from pasteup to publicity

by Holt, Robert Lawrence

• ISBN13: 9780312396190
• ISBN10: 0312396198
• Edition: Reprint
• Format: Paperback
• Copyright: 1986-07-15
• Publisher: St. Martin's Griffin

Summary

Robert Holt, himself the successful author of four self-published books, now shares his knowledge and savvy with other would-be author-publishers in this step-by-step guide to every aspect of self-publishing. If you yearn join the ranks of such self published authors as Henry Thoreau, Upton Sinclair, Anais Nin, and George Bernard Shaw, if you've ever thought of doing it yourself, then this is the book for you. How to Publish Promote and Sell Your Own Book provides you with everything you ever wanted to know about self-publishing--and never even thought to ask.

Author Biography

Robert L. Holt is the author of How to Publish, Promote, and Sell Your Own Book.

Table of Contents

Preface	p. xi
Should You Publish Your Book?	p. 1
Why Publish Your Book?	p. 3
What Vanity Presses Don't Tell You	p. 10
What You Should Know About Publishing Before Publishing Your Own Book	p. 14
How Much Will Your Book Cost?	p. 21
Preparing Your Manuscript for Publication	p. 35
Have You Chosen a Marketable Subject?	p. 37
Gathering and Organizing Research	p. 43
Writing Clearly	p. 48
Front and Back Matter	p. 57
Editing-The Polishing of Your Manuscript	p. 66
Copyediting, or Cleaning Up Your Manuscript	p. 69
Submitting Your Manuscript to a Major Publisher	p. 75
Design	p. 81
Interior Design-Keeping Your Text Alive	p. 83
Illustrations-Reinforcing Your Text	p. 91
Photographs-How to Enhance Your Book	p. 97
Exterior Design, or Designing Strong Covers	p. 102
Producing Your Book	p. 117
Planning Your Printing and Promotion	p. 119
Establishing Your Publishing Company	p. 122
The Copyright Page	p. 134
Casting-Off-Determining How Long Your Book Will Be	p. 142
Doing Your Own Typesetting	p. 147
Choosing and Working With a Typesetter	p. 150
Proofreading Your Galleys	p. 157
Pasting Up Galleys and Illustrations to Boards	p. 162
Pasting Up Boards to Signatures	p. 168
Preparing Photographs for the Printer	p. 172
Choosing and Working With a Printer	p. 187
Pricing Your Book	p. 195
Printing a Softbound Cover	p. 201
How Should Your Book Be Bound?	p. 206
Binding a Softbound Edition	p. 209
Binding a Hardbound Edition	p. 215
Printing Your Dust Jacket	p. 218
Marketing Your Book	p. 223
Releasing Advance Review Copies	p. 225
Obtaining Your First Reviews	p. 238
Your Promotional Brochure	p. 245
Speaking Engagements	p. 251
Autograph Sessions	p. 257
Attending Book Fairs	p. 261
Plugging Your Book on the Radio	p. 265
Appearing on Television	p. 269
Marketing to Bookstores	p. 272
Selling to Wholesalers	p. 283
Selling to Libraries-the Cream of the Business	p. 295
Successful Mail-Order Techniques	p. 298
Fulfilling Your Orders	p. 315
Selling Reprint Rights to a Major Publisher	p. 323
Finding an Agent	p. 325
Finding the Right Publisher	p. 331
Negotiating Your Reprint Contract	p. 335
Working With an Editor	p. 346
Glossary	p. 350
Index	p. 357
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