How to Run a Successful Design Business and How to Market Design Consultancy Services: Two Volume Set

by Preddy,Shan; Preddy,Shan

• ISBN13: 9781409421481
• ISBN10: 1409421481
• Format: Nonspecific Binding
• Copyright: 2011-04-28
• Publisher: Routledge

Summary

This two volume set includes Shan Preddy's two 'must-have' professional practice guides for designers: How to Market Design Consultancy Services (Second Edition) and How to Run a Successful Design Business. Many design companies, the world over, are small businesses, with 75% employing fewer than 10 people full-time, and with a very variable level of profitability. Although their design skills are excellent, they need - with some notable exceptions - guidance on running their businesses. Shan Preddy's two books provide just that: concise, pragmatic, advice from an author team with experience that spans all sectors of design; everything a design company owner needs to know, including, among other areas: bull; Creativity: keeping it fresh; bull; Business legal type, structure; bull; Staff recruitment, management, motivation: permanent vs freelance; bull; Job management systems; bull; Marketing, sales, profile raising, PR, reputation; bull; Client relationships, satisfaction, retention, development; bull; Fees and negotiation; bull; Procurement, rosters; bull; Exporting, local vs global offices; bull; Legal: IPR, contracts; bull; Owning vs renting: property, equipment; bull; Lifecycles: start ups, mergers/acquisitions, business sales, retirement/exit; bull; Top tips from successful design companies: 'How we did it'; bull; Useful non-commercial UK and worldwide organisations (eg Design Council; DBA, D&AD, CSD, BDI, RSA, Design Partners, PDA, DMI etc).