How to Say It - Grantwriting : Write Proposals That Grantmakers Want to Fund

by Koch, Deborah S.

• ISBN13: 9780735204454
• ISBN10: 0735204454
• Edition: Original
• Format: Paperback
• Copyright: 2009-10-06
• Publisher: Prentice Hall Press

Summary

In grantseeking, words can go where you can't-the government program officer's desk, the foundation boardroom, the corporation's headquarters-so it's important to use them as the strategic, powerful tools that they are. How to Say It: Grantwriting is the only book that goes beyond the nuts-and-bolts tips for assembling a proposal to help you effectively make your case.

Author Biography

Deborah S. Koch has raised millions of dollars for higher education and community nonprofits. With an MBA from Harvard-'s Kennedy School, she has experience with Congress, as well as foundation fundraising. Deborah has published several works, including Mission Possible. She has conducted numerous grant-seeking workshops and has consulted for foundations nationwide.

Table of Contents

An Introduction: Getting Started	p. 1
Words Matter	p. 1
Why This Book Matters	p. 2
Grantseeking and the Economic Downturn	p. 3
How to Use This Book	p. 4
Beginners FAQs	p. 6
Grant Proposal Writing Process	p. 8
Basic Components of a Proposal	p. 10
Yes, You Can Write	p. 13
Glossary	p. 14
It's About More Than Content
Make Sure Your Project Is Fundable	p. 21
So What? Identify the Goal of Your Project	p. 22
How Will You Know That You Have Achieved Your Goal?	p. 25
Who Will Benefit from Your Project?	p. 26
Is Your Project Doable?	p. 27
Bonus Points for Project Design	p. 27
Is It a Good Match? Show That You've Done Your Homework	p. 30
Understanding the Grantmaker	p. 30
Conducting the Research	p. 31
Look at Grants Made	p. 32
Good Match Criteria	p. 34
Be Alert to Trends	p. 40
Foundation Considerations	p. 42
Find Your Hook	p. 45
Writing Persuasively	p. 46
The Hook	p. 46
Determining Point of View	p. 47
Preferred Problem-Solving Approach	p. 48
Political Ideology	p. 57
Use Buzzwords	p. 62
Applying the Grantmaker's Words	p. 62
Say It to the Right Audience with the Right Style	p. 64
Know Your Audience	p. 64
Operate from the Reader's World	p. 66
Foundations	p. 67
Corporations	p. 70
Government	p. 72
Learn from Your Rejections	p. 76
Overall Style Advice	p. 79
Creating a Well-Organized and Well-Structured Proposal	p. 81
Proposal Organization Brainstorming	p. 82
Proposal Mapping	p. 82
Formatting	p. 83
Make It Easy to Read	p. 84
Make It Easy to Follow	p. 85
Make It Easy to Find Information	p. 86
Use a Proposal Introduction	p. 86
Timesavers	p. 87
Make Your Case with Clarity, Logic, and Passion	p. 90
Assume Nothing: Strive for Clarity	p. 91
Logic	p. 94
Passion	p. 95
Examples of Using Clarity, Logic, and Passion in Your Proposal Presentation	p. 96
Project Titles	p. 105
Overcoming Writer's Block	p. 109
Techniques	p. 109
But Content Is What You're Selling
Say It Effectively: The Letter of Inquiry	p. 119
Procedure	p. 120
Technique	p. 121
Online Letter of Inquiry	p. 121
Contents of a Letter of Inquiry	p. 122
Writing a Short Proposal	p. 130
Example of a Short Proposal	p. 131
Say It with Substance: Organizational Description	p. 137
Formatting	p. 138
Introduce the Organization	p. 139
Establish Capacity	p. 144
Say It with Conviction: The Statement of Need	p. 150
Clarify Your Issue	p. 151
Demonstrate Knowledge of the Field	p. 152
Present Your Problem-Solving Approach	p. 153
Talk About the Beneficiaries	p. 154
Establish Organizational Capacity to Meet the Need	p. 154
Examples of the Statement of Need	p. 155
Say It with Vision and Solutions: Goals, Objectives, Activities, and Outcomes	p. 166
What Is a Goal?	p. 166
What Is an Objective?	p. 167
What Is an Activity?	p. 168
What Is an Outcome?	p. 168
Guiding Questions	p. 169
Goals and Objectives Technique	p. 170
Activities and Outcomes Technique	p. 172
Examples of Goal, Objectives, and Activities Statements	p. 182
Make It Measurable: Outcomes	p. 186
Say It with Proof: Evaluation	p. 187
Reasons for Evaluation	p. 188
Evaluation Considerations	p. 190
Evaluation Methodology and Techniques	p. 193
Say It Expansively: Project Dissemination	p. 201
Purpose and Value of Dissemination	p. 202
Dissemination Activities	p. 204
Examples of Dissemination	p. 205
Say It Richly: Budget and Budget Narrative, Project Sustainability	p. 209
Relationship of Budget to Project Activities	p. 211
How Much Money Should I Ask For?	p. 211
Format	p. 212
Government Budgets	p. 215
Foundation Budgets	p. 215
Budget Narrative	p. 216
Project Sustainability	p. 218
Say It Succinctly: Proposal Abstract/Executive Summary	p. 222
Technique	p. 223
Example of a Proposal Abstract	p. 225
Say It with Flair: The Cover Letter	p. 228
Purpose	p. 229
Technique	p. 231
Examples of Cover Letters	p. 232
Proposal Samples	p. 235
Sample Letter of Inquiry to a Major Foundation	p. 235
Sample Proposal to a Community Foundation	p. 239
Sample Proposal Narrative to a Federal Agency	p. 243
Index	p. 263
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