How To Say It (R) Business Writing That Works The Simple, 10-Step Target Outline System to Help you ReachYour Bottom Line

by Gewirtz, Adina Rishe

• ISBN13: 9780735204256
• ISBN10: 073520425X
• Format: Paperback
• Copyright: 2007-10-02
• Publisher: Prentice Hall Press

Summary

The latest How to Say It(r) guide demonstrates a simple and effective system for persuasive and successful business writing. Here, in an accessible format, is the Target Outline System for everyone looking to communicate well at work. Using ten simple steps, everyone can approach writing for business with ease. With specific examples, this guide shows how to: - Determine the proper audience - Choose the most effective words to convey the bottom line - Craft polished, persuasive prose - Apply this knowledge to everything from e-mail to complicated reports

Author Biography

Adina Gewirtz developed her writing seminar for a major corporation to teach non-writers how to write with clarity and speed. She has a master's in journalism and has been teaching her system to students and business professionals for 15 years.

Table of Contents

The System
Introduction	p. 3
Problems and Resolutions	p. 5
The Target Outline	p. 14
The List Outline	p. 29
The Draft	p. 40
The System at Work
Letters and E-mails	p. 49
Basic Reports	p. 58
Performance Evaluations	p. 80
General Proposals	p. 97
Marketing Proposals	p. 129
How-to Manuals	p. 156
How the Experts Do It	p. 170
Troubleshooting
More on Transitions and Opening Hooks	p. 185
The System in 10 Easy Steps	p. 189
Three Questions and Choosing a Bottom Line	p. 192
The Target Outline	p. 194
The List Outline	p. 198
Polishing a Draft	p. 200
Exercises
What's the Point?	p. 205
Write the Point	p. 208
Know Your Reader	p. 211
High-Level Polish-Establishing the Right Tone	p. 215
Writing a Grabber Opening Hook	p. 217
Eliminating Jargon	p. 219
Formatting	p. 221
Writing a Proposal	p. 222
Answer Key	p. 239
Index	p. 257
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