How to Be a Social Entrepreneur : Make Money and Change the World

by Ashton, Robert

• ISBN13: 9780857080608
• ISBN10: 0857080601
• Edition: 1st
• Format: Paperback
• Copyright: 2010-12-06
• Publisher: Capstone

Summary

Do you want to change the world? As a social entrepreneur, you can get out there and actually do it. Running a business with social goals, and investing the money you make back in your community is one of the most rewarding things you could possibly do, but the social entrepreneur faces some pretty unique challenges. How do you balance making a profit with doing good? How much should you worry about your legal structure? Where can you get funding? How do you manage a socially motivated team? How to be a Social Entrepreneur has all the answers to help you make your social vision a reality. Packed with wisdom from real experience, practical advice and case studies of people who've really done it, this is information and inspiration that no social entrepreneur will be able to do without.

Author Biography

Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.

Table of Contents

Acknowledgements.

Introduction.

Part One – What.

1 The Essence of Social Entrepreneurship.

2 Social Enterprise – Past, Present and Future.

Part Two – Who.

3 You As a Social Entrepreneur.

4 What You Are Going to Change in the World.

5 Explore Your Entrepreneurial Style.

Part Three – How to Start.

6 Organisations and How to Start Them.

7 Preparing a Business Plan That Covers All the Angles.

8 What You Need to Know about Structure and Governance.

9 Finding the Funding.

Part Four – How to Grow.

10 Selling and the Social Enterprise.

11 The Customer Conundrum.

12 Managing Money.

13 Being Different, Looking Different.

Part Five – How to Share.

14 Effective Communication.

15 Building a Winning Team.

16 Building Your Community.

17 Keeping Perspective.

About the Author.

Other Books by Robert Ashton.

Index.