State-specific businessresource, fully revised The second edition of thisvaluable guide hasbeen completely redesigned foreasier use, putting all the statespecificinformation in one block ofchapters. Essential guidance toentrepreneurs includes state-specificrules, regulations, contacts, and statistics.It provides the mostcurrent mailing and Internetaddresses for federal, state, local,and private agencies. State populationstatistics, income and consumptionrates, and major industrytrends have also been updated.Rules and regulations on choosing alegal form, obtaining licenses andpermits, registering to pay taxes, andemployer responsibilities have beenupdated to reflect recent changes atthe federal, state, and local levels.

Preface	p. vii
Setting Up Your Business	p. 1
Initial Business Considerations	p. 3
The Entrepreneurial Archetype
Some Serious Self-Evaluation
Methods of Getting into Business
Research, Research, Research
Planning Primer for New Entrepreneurs
Successfully Marketing Your Product or Service	p. 19
Public Relations or Marketing First?
Define Your Key Audiences
Build a Public Relations Strategy
How to Market Your Positive Image
Your Smart Business Plan	p. 36
Get Help Before You Begin
Essential Components of a Smart Plan
Sample Business Plan
Obtaining the Financing You Need	p. 76
Some Factors a Lender Will Consider
Basic Types of Funding
Lending Sources
Essential Finance and Accounting Methods	p. 93
Types of Accounting Systems
Financial Accounting
Management Accounting
Accounting Documentation
Effective Human Resources Management	p. 109
Hiring
Alternatives to Hiring Employees
Your Company's Policies and Procedures
Employee Orientation
Monitoring Your Employees' Performance
Your Disciplinary Action Policy
Benefits Packages
Insurance Matters	p. 133
What Is Risk Assessment?
Types of Insurance
When You Have Employees
Workers' Compensation Insurance
Shopping for Coverage
Setting up Your Office	p. 147
Managing Your Incoming Mail
Avoiding the Telephone Traffic Jam
The Homebased Office
Personal Information Managers
Select the Best Location
Operating in California	p. 165
Your Business Structure	p. 167
Five Factors
Sole Proprietorship
General Partnership
Limited Partnership
Corporation
General (C) Corporation
S Corporation
Foreign Corporation
Close Corpration
Professional Corporation
Not-for-Profit Corporation
Handling Corporate Formalities
Limited Liability Company (LLC)
Limited Liability Partnership
Legal Form Checklist
Business Start-up Details	p. 186
Naming Your Business
One-Stop Center
State Licenses
Local County and City Permits
Environmental Permits
Registering to Pay Taxes
Start-up Details Checklist
Your Duties as an Employer	p. 201
Fair Employment Practices
Reporting Wages
Anti-Discrimination Laws
Independent Contractors
Withholding Taxes
Workers' Compensation
Safety and Health Regulations
Environmental Regulations
Employer Duties Checklist
Sources of Business Assistance	p. 226
Federal Resources
State Resources
Private Sources of Help
Welcome to California	p. 240
Get to Know the Demographics of California
Incentives for Doing Business in California
Research and Development, Financing, and Support Services
Lifestyle
Forms You'll Need to Get Started	p. 263
Federal Agency Contacts	p. 293
State and Private Agency Contacts	p. 302
State Loan Programs	p. 309
Index	p. 315
Table of Contents provided by Ingram. All Rights Reserved.

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