Acknowledgments | p. ix |
Introduction | p. xi |
So You Think You Want to Be a Landscaper | p. 1 |
Measuring the Landscaper's Life | p. 1 |
What Kinds of Work Are Available and Who Does What? | p. 2 |
Do You Have What It Takes? | p. 10 |
Why Do You Want to Run Your Own Business? | p. 12 |
Making the Transition: Amateur to Professional | p. 12 |
Part Time or Full Time? | p. 17 |
Getting Started | p. 19 |
Start Up or Buy? | p. 19 |
Working Out of Your Home | p. 21 |
Tools and Equipment | p. 22 |
Other Office Basics | p. 39 |
The Bank Account | p. 41 |
Insurance | p. 41 |
Legal Considerations | p. 45 |
Business Taxes | p. 48 |
Defining Your Niche | p. 49 |
Conclusion | p. 53 |
Writing a Business Plan | p. 55 |
Why Do a Business Plan, Anyway? | p. 56 |
Preparing the Business Plan, Step-by-Step | p. 57 |
Some Tips on Raising Money | p. 80 |
Learning to Live with Record Keeping | p. 83 |
Bookkeeping | p. 83 |
General Business Records | p. 106 |
Employees: A Joy and a Nuisance | p. 115 |
How Many People Will You Need? | p. 115 |
Job Categories (Field) | p. 118 |
Finding Good Employees | p. 121 |
Legal Requirements of Employers | p. 123 |
Hiring | p. 128 |
Developing an Employee Manual | p. 135 |
Training Employees | p. 136 |
Managing Employees | p. 138 |
Record Keeping | p. 142 |
Getting Work | p. 147 |
Serving the Client Well | p. 148 |
Marketing Basics | p. 149 |
Getting the Work | p. 159 |
Advertising | p. 163 |
Alternative Forms of Marketing | p. 169 |
Keeping Track of Potential Clients: Contact Report | p. 170 |
Bidding | p. 173 |
The Main Elements of a Bid | p. 173 |
The Bidding Process, Step-by-Step | p. 177 |
Submitting the Bid | p. 185 |
Sample Bidding Forms | p. 187 |
The Contract | p. 187 |
Job Costing | p. 194 |
Sales 101 | p. 194 |
Finally You Get to Do Some Real Work | p. 197 |
Designing the Project | p. 197 |
Project Management | p. 200 |
Getting Along with Others | p. 218 |
Getting Paid | p. 221 |
Following Up on Your Jobs | p. 233 |
Business Nightmares: Keeping Your Nose Clean | p. 234 |
The Long Haul | p. 241 |
After the Work Is Done | p. 241 |
Guarantees | p. 243 |
Liability for Work | p. 246 |
Long-Term Management | p. 246 |
Planning for Growth | p. 254 |
Planning for Retirement | p. 255 |
In Conclusion | p. 255 |
Resources | p. 257 |
Using the Internet | p. 269 |
Business Plan Worksheet and Other Forms | p. 275 |
Index | p. 307 |
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