Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | p. ix |
Acknowledgments | p. xi |
Introduction | p. xiii |
The Inn Business | p. 1 |
Definitions | p. 2 |
Trends in the Business | p. 4 |
Comparing Us with Hotels | p. 11 |
Competition among Ourselves | p. 12 |
Beginning at the Beginning | p. 15 |
Who Makes a Good Innkeeper | p. 15 |
Becoming an Innkeeper | p. 18 |
What You Need besides Money | p. 22 |
If You Don't Do Anything Else... | p. 25 |
Find a Good Location | p. 25 |
Write a Business Plan | p. 30 |
Research | p. 31 |
Know What You Are | p. 33 |
Do a Trial Run | p. 35 |
About the Money | p. 37 |
The Financial Nitty-Gritty | p. 41 |
How Big? | p. 44 |
How Much Income? | p. 46 |
Buying an Established Business | p. 47 |
Go Figure | p. 49 |
Writing a Business Plan | p. 51 |
Raising the Money | p. 61 |
Putting Your Stamp on Your Inn | p. 63 |
The Building and Its Furnishings | p. 63 |
Your Style | p. 66 |
Back to the Financials | p. 69 |
Marketing Plan | p. 77 |
Dealing with Regulations and Zoning | p. 79 |
Getting Your Inn Noticed: The Importance of Marketing | p. 83 |
Marketing with Your Innkeeping | p. 84 |
Marketing via the Internet | p. 85 |
Other Marketing Options | p. 91 |
Writing Your Materials | p. 96 |
Newsletters | p. 99 |
Paid Advertising | p. 101 |
Travel Agent Commissions | p. 102 |
The Finer Points of Marketing | p. 103 |
Policies and Procedures: Save Yourself a Lot of Grief | p. 107 |
Policies and Procedures Manual | p. 108 |
Communicating Policies to Guests | p. 109 |
Setting Your Policies | p. 110 |
Attention to Detail: No Inn Is Great without It | p. 125 |
Communications | p. 126 |
Reservation Record Keeping | p. 129 |
Housekeeping and Maintenance | p. 133 |
Amenities | p. 135 |
Bookkeeping | p. 140 |
A Few Other Ways to Make Money | p. 143 |
Employees | p. 145 |
Insurance | p. 149 |
Don't Forget the Guests | p. 151 |
At the Front Door | p. 153 |
Handling Groups | p. 156 |
Dealing with Difficult Guests | p. 160 |
Having Answers at the Ready | p. 165 |
Correcting Your Mistakes | p. 167 |
Why You Don't Want to Be in This Alone | p. 169 |
Local Associations | p. 169 |
State and Regional Associations | p. 179 |
National and Professional Associations | p. 180 |
Don't Go It Alone | p. 181 |
Taking Care of Yourself | p. 183 |
Burnout | p. 184 |
Your Own Quarters | p. 187 |
Time Off | p. 188 |
Physical Comforts | p. 190 |
Working with Your Partner | p. 192 |
Getting Out | p. 196 |
Index | p. 201 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.