Foreword | p. vii |
You Can Do It | p. 1 |
Stop Smoking Technology | p. 9 |
Identifying contributory factors | p. 10 |
Research and remedies | p. 12 |
Common quitting factors | p. 23 |
Make it easy on yourself | p. 26 |
Habits and Addiction | p. 28 |
Understanding nicotine addiction | p. 28 |
Getting addicted | p. 32 |
Handling habits | p. 41 |
Knowledge and know-how | p. 46 |
Giving Up | p. 48 |
Justifying smoking | p. 48 |
The giving up hurdle | p. 49 |
Split-brain experiments | p. 56 |
What happens when you stop smoking | p. 60 |
Subconscious desires | p. 61 |
Popular Pretexts | p. 66 |
The concentration con | p. 66 |
The relaxation ruse | p. 69 |
The pleasure paradox | p. 74 |
The weight worry | p. 79 |
Understanding Yourself | p. 83 |
The weakest link | p. 84 |
Asking why | p. 86 |
Why did I start in the first place? | p. 89 |
Why do I continue? | p. 92 |
Programming Your Mind | p. 96 |
Using your whole brain | p. 98 |
Belief and behaviour | p. 105 |
Changing beliefs | p. 110 |
Reconciling 'parts' | p. 113 |
Yes or no | p. 116 |
Programming behaviour | p. 121 |
Making a Permanent Break | p. 126 |
Preparation | p. 127 |
Motivation | p. 129 |
The chain of fundamentals | p. 131 |
Planning for permanent success | p. 134 |
What if you have a cigarette? | p. 140 |
Cessation self-script | p. 141 |
Index | p. 147 |
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