How To Succeed Comm Photo Pa

by Maitreya,Selina

• ISBN13: 9781581154917
• ISBN10: 1581154917
• Format: Trade Paper
• Copyright: 2007-10-17
• Publisher: SIMON & SCHUSTER

Summary

Photographers looking to develop their vision, values, and business plans will find the keys to success in How to Succeed in Commercial Photography. Veteran consultant Selina Maitreya provides photographers at every career stage with all the tools they need for a prosperous career and a rewarding life in commercial photography. She reveals how to: Rise above the competition, Build a dynamic professional team, Develop a powerful online portfolio, Self-promote with a consistent message, Set goals and meet them, Survive difficult times by overcoming fear and creative blocks, Accept responsibility for success. Through intimate interviews, commercial photographers reveal pitfalls and missteps they've experienced, and explain how others can avoid the same. Anyone seeking a successful and well-balanced life as a commercial photographer will need this illuminating guide. Book jacket.

Author Biography

Selina Maitreya has been a creative talent consultant for more than 30 years. A columnist for the Picture magazine, she has written many articles for PDN, ASMP Newsletter, Photographers Marketplace, and other top publications. The author of Portfolios That Sell, she lives in Boston.

Table of Contents

Acknowledgments	p. vi
Introduction	p. vii
Values	p. 1
Your Values, Your Business	p. 3
Do You Have a Product to Sell?	p. 10
Defining Your Visual Value	p. 16
The Service Component	p. 22
Success or Failure: It's All about Value	p. 30
Vision	p. 35
Creating Success	p. 37
Develop a Vision-Based Portfolio	p. 43
Building a New Portfolio: Photographers Speak	p. 48
Millicent Harvey's Vision Quest	p. 53
Vision: The Client's Perspective	p. 57
The Gift of Choice	p. 62
Team	p. 67
Agents, Marketing Assistants, Consultants: Who Is Right for You?	p. 69
The Realities of Representation	p. 77
The New Breed of Agent	p. 84
Objective Help from the Business Consultant	p. 91
Team Armour	p. 96
Tools	p. 101
Habit or Trend	p. 103
Building a Print Book to Envy	p. 110
Online Portfolios that Sell	p. 118
Truth, Lies, and Self-Promotion	p. 125
Face Time	p. 133
Turn the Page	p. 141
Photography and Divinity	p. 145
Persistence	p. 151
Working through Creative Blocks	p. 153
Starting out Lou Roole Style	p. 159
Persistence and the Art of Lise Metzger	p. 163
Sherman Sells	p. 167
A Success Story	p. 172
Zave Smith's Consistent Message	p. 176
Faith	p. 181
How to Survive during Difficult Times	p. 183
Affirmations: Your New Marketing Tool	p. 188
Walking Your Talk	p. 193
Show Up	p. 198
Fear	p. 205
Photographers on Faith	p. 210
Websites	p. 217
Index	p. 219
About the Author	p. 225
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