How to Be a Successful Entrepreneur : Spot the Opportunity, Take a Risk and Build a Brilliant Business

  • ISBN13:


  • ISBN10:


  • Format: Paperback
  • Copyright: 2009-07-28
  • Publisher: Kogan Page Ltd
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $19.95 Save up to $2.99
  • Buy New


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


How to be a Successful Entrepreneurexplains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as: How do I recognise a good opportunity? When should I take a risk? When should I cut my losses? When is the best time to sell a thriving business? How do I know what's best for me?Full of fascinating real-life examples, referring to topics such as the failure of Barings bank and the success of Dyson, Dell computers and Patek Philippe, as well as business changing decisions made by companies such as Coca Cola, How to be a Successful Entrepreneuris an essential read for anyone who wants their business to be on a solid footing.

Author Biography

Helga Drummond was formerly a professor of Decision Sciences at the University of Liverpool where she taught Decision Making for Entrepreneurs to MBA students.

Table of Contents

Preface and acknowledgementsp. x
Introductionp. 1
Entrepreneurial genius: deciding on an idea for businessp. 5
Becoming a geniusp. 6
Conceptual blockbustingp. 7
Ten keys to innovationp. 8
Deciding to `give It a go': how not to do itp. 19
The illusion of controlp. 20
The overconfidence trapp. 21
Dreaming with disciplinep. 21
The dangers of myopiap. 23
Denialp. 24
Too good to lose?p. 26
Overreachp. 27
The experience trapp. 29
Optimal solutions: how to choose between alternativesp. 33
Six thinking hatsp. 34
Short cutsp. 35
Exploring the snagsp. 38
Reframep. 39
Showstoppersp. 40
Fact, not assumptionp. 40
Asking the right questionsp. 42
Weighing up alternativesp. 43
Killer applicationp. 43
The enigma of emotionp. 44
Decisions about future investments: the sunk costs trapp. 47
Sunk costsp. 48
The sunk costs trapp. 48
Golden rulep. 50
Waste not, want not?p. 50
Sunk costs and successp. 51
The pastp. 51
Count the costp. 52
Exceptions to the rulep. 53
Dollars, sense and sunk costsp. 54
Nonsense and sunk costsp. 56
When you should break the bankp. 56
Time versus moneyp. 57
Black swans: decision-making under stressp. 59
What is stress?p. 60
Why is stress harmful?p. 61
What causes stress?p. 62
Anxiety and depressionp. 65
Taking chargep. 66
Ultimate choicep. 75
The golden gatep. 75
From good to great: crucial decisionsp. 77
The identity trapp. 78
Defining momentp. 79
Strategyp. 80
Leading the dream team: group decisionsp. 83
Cultures of conformityp. 84
Statusp. 85
`Groupthink' and the Icarus paradoxp. 85
Risky shifts and cautious shiftsp. 87
The paradox of internal politicsp. 87
Leading the dream team: cultivating charismap. 89
Walking aroundp. 92
Get lucky: taking risky decisionsp. 93
What is risk?p. 94
Why bad risks attractp. 94
On the reboundp. 95
Managing big risksp. 97
The Patel strategyp. 97
Keep your options openp. 98
Be what you can be: decisionless decisions and the psychology of successp. 105
The psychology of successp. 106
On a rollp. 108
Entrapmentp. 109
Thriving on fearp. 110
DIY risk assessmentp. 111
Speculating to accumulatep. 112
Adapt and survivep. 113
The dangers of herdingp. 114
Quantum shiftsp. 115
Go higherp. 116
Decisions about `runaway' projects: the escalation trapp. 117
The dilemmap. 118
The psychology of escalationp. 119
Audience effectsp. 120
`Lock-in'p. 121
What are you getting into? Preventing escalationp. 122
Define expectationsp. 123
Communicatep. 123
Monitor progressp. 123
Set limitsp. 124
Budgetsp. 125
Change the approachp. 126
Don't take it personallyp. 126
Minds are for changingp. 127
Deciding what to rewardp. 129
Not invented herep. 130
Negotiated decisionsp. 133
The key to successp. 134
Waving the magic wandp. 136
Handling pricep. 137
Do your homeworkp. 137
Handling hard bargainersp. 138
Getting past `take it or leave it'p. 140
Ask for what you wantp. 141
Keep the initiativep. 143
Get what you wantp. 143
The power of patiencep. 144
A dash of pragmatismp. 146
Landing the fishp. 147
Trustp. 147
Handling the powerfulp. 150
Alternatives are powerp. 151
You, the powerfulp. 152
Epiloguep. 154
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review