How to Understand and Use Design and Layout

by Swann, Alan

• ISBN13: 9780891343585
• ISBN10: 089134358X
• Edition: Reprint
• Format: Paperback
• Copyright: 1991-02-01
• Publisher: North Light Books

Summary

The details of design and layout are explained in simple, understandable principles. Designers are guided through each step of design, type, composition and layout.

Table of Contents

Introduction	6	(8)
How to use This Book	8	(2)
SECTION ONE: Exploring design options
The basis of design	10	(2)
Choosing a shape to work on	12	(2)
Laying out and positioning the first line	14	(2)
Choosing the right proportions for your line	16	(2)
Introducing more lines to your layout	18	(4)
Introducing shapes to your layout	22	(2)
Choosing the right proportion for your shapes	24	(2)
Bringing the line and shape together	26	(2)
Introducing more lines to your design area	28	(2)
Introducing lines to various shapes	30	(2)
Laying out and positioning the line as a heading	32	(2)
Changing the size and spacing of the headings	34	(2)
Introducing words as headings with lines for text	36	(2)
Making shapes with headings and lines for text	38	(2)
Introducing a heading and lines of text to a single shape	40	(2)
Introducing headings and lines of text to various shapes	42	(2)
Becoming aware of different typefaces	44	(2)
Typefaces for headings and text	46	(2)
Introducing more typeface styles	48	(2)
Choosing the right typeface for the design	50	(2)
Adding a single color to headings	52	(1)
Reversing letter forms out of a single color	53	(1)
Adding colors to text	54	(2)
Using color in headings and text	56	(2)
Bringing type and illustration together	58	(2)
Bringing type and photographs together	60	(2)
SECTION TWO: Making design decisions
The various areas of design	62	(2)
Design and composition	64	(2)
Deciding on the size and shape to work on	66	(2)
Deciding on the position of one heading	68	(2)
Deciding on the position of two headings	70	(2)
Positioning multiple headings	72	(2)
Positioning a heading with a photograph	74	(2)
Positioning headings with photographs	76	(2)
Mixing headings and illustrations	78	(2)
Positioning headings around a free shape	80	(2)
Positioning headings and text with rectangular shapes	82	(2)
Mixing headings and text around free shapes	84	(2)
Mixing headings and text with illustrations and photographs	86	(8)
Choosing a suitable typeface	94	(6)
Deciding on the right color	100	(4)
Creating a mood with color	104	(2)
SECTION THREE: Fine tuning the design
The design process	106	(2)
Designing stationery	108	(2)
Letterheads	110	(2)
Designing a business card	112	(1)
Designing a compliment slip	113	(1)
Designing an advertisement for print	114	(2)
Designing a newsletter	116	(4)
Designing an insert for direct mail advertising	120	(4)
Designing a full-color brochure	124	(6)
Designing a poster	130	(4)
Designing for packaging	134	(6)
Linking the design to other promotional material	140	(2)
Index	142	(2)
Acknowledgements	144