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9781849711937

How to Win Campaigns

by
  • ISBN13:

    9781849711937

  • ISBN10:

    1849711933

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2010-10-31
  • Publisher: Routledge

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Supplemental Materials

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Summary

How to Win Campaignsis a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: Campaign Master Planner '¢ Political Checklist '¢ Motivational Values '¢ Behaviour Change Campaigning and the Climate Issue '¢ Using Celebrities '¢ A Strategy For Values, Behaviour, Politics and Opinion '¢ Emergencies '¢ Tame and Wicked Problems Plus all new case studies on: the smoking ban, Apple computers and the Amazon.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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