How To Write A Great Business Plan For Your Small Business In 60 Minutes Or Less

by Fullen, Sharon L.

• ISBN13: 9780910627566
• ISBN10: 0910627568
• Edition: CD
• Format: Paperback
• Copyright: 2006-03-30
• Publisher: Atlantic Pub Co

Summary

A business plan is vital for a successful business. It aids in securing financing from a banker or investor. It is also a powerful management tool to set objectives, focus on goals, and avoid potential pitfalls. The process of writing a business plan enables you to consider all the aspects of starting a business-ranging from identifying opportunities to exploring risks to putting dollar amounts to ideas; the business plan makes you think about the highs and the lows, the advantages and the disadvantages, and the potential for success and failure. Although there are businesses that are successful without a business plan, significantly more businesses that fail to plan also fail to succeed.

Table of Contents

Preparing to Plan
Develop Your Business Concept	15	(3)
Develop Your Elevator Pitch	18	(2)
Rules for Writing a Business Plan	20	(1)
Purposes of Your Business Plan	21	(10)
12 Questions Your Plan Must Answer	31	(8)
Writing Your Business Plan
Quick and Dirty Business Plan Q&A	39	(6)
Business Overview/Company Summary
Write Your Mission Statement	45	(2)
Write Your Objectives	47	(2)
Business Ownership	49	(15)
Products/Services
Sourcing Considerations	64	(2)
Product or Service Analysis	66	(6)
Market Analysis Summary
Key Market Analysis Questions	72	(6)
PEST Analysis Framework	78	(18)
Market Strategy
SWOT Analysis Framework	96	(4)
Customer Demographics	100	(8)
Competitor Analysis	108	(4)
Break-Even Analysis	112	(9)
Promotional Mix	121	(19)
Financial Plan
Income Projection Statement	140	(5)
Balance Sheet Statement	145	(8)
Cash Flow Statement	153	(11)
Putting It all Together
Executive Summary	164	(37)
Writing Tips
Revising and Updating Your Business Plan	201