How You Are Like Shampoo

by Bence, Brenda

• ISBN13: 9780979901027
• ISBN10: 0979901022
• Format: Paperback
• Copyright: 2008-01-02
• Publisher: Global Insight Communications

Summary

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm).This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand. Yours"ll learn how to: - Identify the 6 essential positioning elements that define your personal brand - Master the 5 everyday activities that most clearly communicate your brand - Avoid the top 20 Personal Brand Busterstrade; that could keep you from success - Increase your earning powerandjob satisfaction - Build on-the-job trust and loyalty in YOUtrade;

Author Biography

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries.

Table of Contents

Foreword	p. 13
Preface	p. 17
Introduction: How Are YOU Like Shampoo?	p. 21
The Power of Brands	p. 27
Define It
Defining Your Personal Brand	p. 35
Personal Brand Positioning Element #1: Audience	p. 43
Personal Brand Positioning Element #2: Need	p. 63
Personal Brand Positioning Element #3: Comparison	p. 75
Personal Brand Positioning Element #4: Unique Strengths	p. 91
Personal Brand Positioning Element #5: Reasons Why	p. 111
Personal Brand Positioning Element #6: Brand Character	p. 125
Pulling It All Together: Your Complete Personal Brand Positioning Statement	p. 141
Bridging the Gap	p. 155
Communicate It
Launching Your Personal Brand	p. 159
Personal Brand Marketing Plan Activity #1: Actions	p. 167
Personal Brand Marketing Plan Activity #2: Reactions	p. 175
Personal Brand Marketing Plan Activity #3: Look	p. 187
Personal Brand Marketing Plan Activity #4: Sound	p. 201
Personal Brand Marketing Plan Activity #5: Thoughts	p. 209
Your Complete Personal Brand Marketing Plan	p. 221
Avoid Damaging It
Personal Brand Busters	p. 229
Common Personal Brand Busters Quiz	p. 233
Assuring Long-Term Success	p. 253
Suggested Books	p. 260
About the Author	p. 261
Acknowledgments	p. 263
Contact Information	p. 266
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