How You Are Like Shampoo for Job Seekers

by Bence, Brenda

• ISBN13: 9780979901058
• ISBN10: 0979901057
• Format: Paperback
• Copyright: 2009-01-02
• Publisher: Global Insight Communications

Summary

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer.

Author Biography

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified professional coach, powerhouse speaker, and author of the How YOU(tm) Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As president of BDA International, Ltd., Bence now travels the world speaking, training, and coaching individuals and corporations to greater success through corporate and personal brand development.

Table of Contents

Preface	p. 11
Introduction: Your Job Search - How Are YOU Like Shampoo?	p. 17
The Power of Brands	p. 23
Define It
Defining Your Personal Brand	p. 31
Audience	p. 39
Need	p. 59
Comparison	p. 71
Unique Strengths	p. 83
Reasons Why	p. 99
Brand Character	p. 111
Pulling It All Together	p. 125
Communicate It
Taking YOU on Interviews	p. 141
Launching Your Job-Seeker Personal Brand	p. 145
Actions	p. 153
Reactions	p. 171
Look	p. 185
Sound	p. 201
Thoughts	p. 217
Your Complete Job-Seeker Personal Brand Marketing Plan	p. 235
Avoid Damaging It
Job-Seeker Personal Brand Busters	p. 243
Quiz: The Top 20 Job-Seeker Personal Brand Busters	p. 247
Assuring Long-Term Success	p. 263
Great Interview Questions for YOU	p. 267
Personality Profiles and Tests	p. 270
Suggested Books	p. 272
About the Author	p. 273
Acknowledgments	p. 275
Contact Information	p. 277
Table of Contents provided by Ingram. All Rights Reserved.