Hypnotic Writing How to Seduce and Persuade Customers with Only Your Words

by Vitale, Joe

• ISBN13: 9780470009796
• ISBN10: 0470009799
• Edition: 1st
• Format: Paperback
• Copyright: 2006-12-22
• Publisher: Wiley

Summary

-Blair Warren, author of The Forbidden Keys to Persuasion

Author Biography

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.

Table of Contents

Author's Warning	xv
Acknowledgments	xix
Introduction	xxi
John Burton
1 It's Time to Awaken	1
2 Stop! Do This First	6
3 What Is Impossible?	8
4 A Disclaimer	10
5 A Beginning	12
6 Agatha Christie Proves Hypnotic Writing Exists	15
7 My Secret to Hypnotic Writing	18
8 You Can't Even Bribe Me to Read a Lousy Letter!	22
9 What Is Hypnotic Writing?	26
10 Hypnotic Writing: A Case Study	31
11 The Great Intimacy Secret	38
12 What's More Important than Copy?	40
13 Hypnotic Writing Controlled Study	44
14 How I Learned the Secret of Hypnotic Writing	53
15 What Is Hypnosis?	58
16 Two Ways to Cause Action	60
17 What About Your Web Site?	70
18 How Long Is Too Long?	75
19 What Every Reader Wants to Know	77
20 The Hypnotic Power of Repetition	81
21 The Inner Game of Hypnotic Writing	84
22 Imitation Sugar Is Sweet, Too!	91
23 How to Jump-Start the Muse	96
24 How to Nail Your Reader's Attention	99
25 How to Make Your Writing Walk, Talk, and Breathe	103
26 Give Me Some Meat!	109
27 A Writing Lesson from the World's Greatest Hypnotist	112
28 Electrifying Tips for Creating Breakthrough Writing	115
29 A Case against Perfection	118
30 How to Persuade Readers to Your Side	121
31 Warp Speed Editing Secrets Worth Killing For	127
32 How to Make Your Writing Sexy	133
33 How People Think	137
34 How to Create Hypnotic Stories	139
35 How to Control the "Command Center" in Your Prospect's Mind	144
36 The One Hypnotic Command That Always Works	148
37 What I Learned from The Sea Wolf	152
38 Your Turning Point Message	155
39 What Everyone Will Always Read	158
40 Your Connotation Is Showing	160
41 What Are My Secrets for Writing Hypnotic Selling Stories?	164
42 Hypnotic Blogging	166
43 Reminders as Triggers	174
44 How to Change Average Writing into Hypnotic Writing	176
45 30 Ways to Write a Hypnotic Headline	178
46 Hypnotic Openings	189
47 Hypnotic Quiz	192
48 My Three Biggest Secrets	193
49 How Much Is That Doggie in the Window?	197
50 How to Change Perception	199
51 At Last! The Joe Vitale Hypnotic Writing Formula	205
52 A New Hypnotic Copy Checklist	215
53 The Five Secret Laws of Hypnotic Persuasion	217
54 The Seven Most Hypnotic Books of All Time	219
55 The Hypnotic Writing Formula	222
56 Your Challenge	224
Appendix: Hypnotic E-Mails	225
Bibliography	246
Index	253
About Dr. Joe Vitale	261
Bonus Offer	262